Group Photo of Officiating Guests

Host: Ms. Liang Huiling, Deputy Secretary of Heilongjiang Provincial Committee of the Communist Party of China, and Governor of the People's Government of Heilongjiang Province

Welcome Remarks by the Host Province
Mr. Xu Qin, Secretary of Heilongjiang Provincial Committee of the Communist Party of China, and Chairman of the Standing Committee of Heilongjiang People’s Congress

Opening Remarks
Mr. Edmund Ho Hau-wah, Vice Chairman of the National Committee of the Chinese People's Political Consultative Conference, Forum Chairman of Global Tourism Economy Forum

Host: Ms. Pansy Ho, Vice Chairman and Secretary-General of Global Tourism Economy Forum

Opening Remarks
Mr. Zurab Pololikashvili, Secretary-General of the UN Tourism

Opening Remarks
Leader from the Ministry of Culture and Tourism of the People's Republic of China

Opening Remarks
Mr. Luo Laijun, Vice Chairman of the All-China Federation of Industry and Commerce

Opening Keynote Speech: China’s Economy Amid the New Technological Revolution
Speaker: Mr. Long Yongtu, Former Vice Minister of Foreign Trade and Economic Cooperation of China, Former Secretary-General of the Boao Forum for Asia, Honorary Chairman of the Global Tourism Economy Forum

Opening Keynote Speech
Speaker: Ms. Gloria Guevara, Interim President & CEO of the World Travel & Tourism Council

Scene Setting and Introduction of Macao Parallel Session
Ms. Pansy Ho, Vice Chairman and Secretary-General of Global Tourism Economy Forum

GTEF Opening Ceremony Video

The Secretary-General of the UN Tourism presents a certificate of recognition to the city of Harbin, China, for its leadership and excellence in the development of ice and snow tourism

Launch Ceremony of the GTEF 2025

Speaker: Michael Frenzel, Honorary Chairman of Global Tourism Economy Forum, Former CEO of TUI Group, Former Chairman of World Travel & Tourism Council (WTTC)

H.E. Abdulla Bin Touq Al Marri, Minister of Economy and Tourism of United Arab Emirates

Moderator: Anita Mendiratta, Special Advisor to the Secretary General of U.N. Tourism, Founder & President of Anita Mendiratta & Associates

Ministerial-level Speakers:
- Ana Carla Machado Lopes, Executive Secretary of the Ministry of Tourism of Brazil
- Rizki Handayani Mustafa, Deputy Ministry of Tourism of Indonesia
- Dr. Ali-Asghar Shalbafian, Deputy Minister of the Ministry of Cultural Heritage, Tourism and Handicrafts of the Islamic Republic of Iran
- H.R.H. Princess Haifa Mohammed Al Saud, Vice Minister of Tourism for the Kingdom of Saudi Arabia, Council Member of Global Tourism Economy Forum
- Barbara Rwodzi, Minister of Tourism and Hospitality Industry of Zimbabwe

Speaker: Jane Sun, CEO of Trip.com Group

Moderator: Peter Greenberg, Travel Editor of CBS News

CEO-level Speakers:
- Kelly Craighead, CEO of Cruise Lines International Association
- Gilda Perez-Alvarado, CEO of Orient Express, Chief Strategy Officer of Accor Group
- Supaluck Umpujh, Chairperson of The Mall Group
- Ni Yangping, Party Secretary and Chairman of CYTS Holdings Limited
- Marisa Chearavanont, Special Advisor to the Senior Chairman of the Charoen Pokphand Group

At a critical juncture of accelerated global tourism recovery and structural upgrading, culture is becoming the core driver of high-quality development in the integrated tourism industry. From the international exposure of city brands, to the reshaping of tourism consumption by digital platforms, and further to cross-sector collaboration within the industry ecosystem – cultural empowerment is profoundly reshaping destination appeal, business models, and consumption patterns. This session will bring together three distinguished guests from digital platforms, international cultural tourism organizations, and industry associations to delve into how culture is redefining the value of tourism in the new era.

Session Keynote Speakers:
- Li Jinfei, Vice President and Head of Hotel Travel of Meituan
- Ji Xiaodong, Chairman of China Chamber of Tourism

Opening Remarks
- Remarks by Heilongjiang Provincial Leader - Han Shengjian, Vice Governor of Heilongjiang Province

Guest Remarks
- Pansy Ho, Vice Chairman and Secretary-General of Global Tourism Economy Forum
- Adrian Cheng, Member of the National Committee of the CPPCC, Founder and Executive Chairman of K11 by AC, Founder and Executive Chairman of ALMAD Group

Moderator: Peter Semone, Chairman of the Pacific Asia Travel Association (PATA)

Interview Guest:
- Speakers: Hadi Tjahjono, Director of the Education, Culture and Tourism Division of ASEAN-China Center
- Amanda Woo, Group Chief Commercial Officer of AirAsia
- Chua Choon Hwa, Deputy Secretary-General of the Ministry of Tourism, Arts and Culture (MOTAC) of Malaysia

Xu Zhongchao, Managing Director of China International Capital Corporation

Chua Seong Yek, Executive Director of Harbin Poseidon Resort

Speaker: Han Jiecai, President of the Harbin Institute of Technology, Academician of the Chinese Academy of Sciences

- Caroline Scheufele, Artistic Director and Co-President of Chopard 
- Helen Huang, President of MSC Cruises China and Explora Journey China
- Alison Grinnell, Chief Operating Officer of Marjan Group and Chief Executive Officer of Marjan Hospitality

Speaker: Wang Xingxing, Founder, Chief Executive and Chief Technology Officer of Unitree Robotics

Driven by the deep integration of innovative technologies such as artificial intelligence and big data, the tourism industry is transitioning from traditional itinerary planning and service delivery toward an intelligent, personalized, and sustainable ecosystem. These technologies are significantly enhancing immersive and interactive experiences for global travelers by enabling precise insights into visitor needs, optimizing resource allocation, and revitalizing cultural heritage. At the same time, digital intelligence is fueling cross-sector integration under the "tourism+" model, giving rise to new formats such as the ice-snow economy, cultural and sports tourism, digital art, and drone performances — all of which contribute to enhancing both the competitiveness and inclusive growth of urban tourism.

Moderator: István Ujhelyi, Ambassador of UN Tourism

Speakers:
- Yan Hao, General Manager of Greater Bay Area Public Affairs of Douyin Group, Board Member of the Hong Kong Tourism Board
- Liu Hanbin, Chairman of Shenzhen DAMODA Intelligent Control Technology Co., Ltd. ; Director of Technology Innovation Center of Intelligent Drone Swarm for Low-altitude Performance, Ministry of Culture and Tourism

- Winnie Chiu, President and Executive Director of Dorsett Hospitality International
- Zhou Feng, President of Diaoyutai MGM Hotel Group
- Anthony Leung, Partner & Chief Investment Officer of Archbridge Capital Partners Limited

- Wan Fangjiang, Mayor of Yichun City
- Guo Hongwei, Party Secretary and Chairman of Harbin Ice-Snow World Co., Ltd.
- Xu Wei, Director of the Harbin Yabuli Management Committee
- Gong Kai, Director of the Heihe Wudalianchi Management Committee
- E Yanjuan, Director of Mudanjiang Municipal Bureau of Culture, Sports, Radio, Television and Tourism

- Kim Jones, Creative Director of Bosideng
- Gao Dekang, Chairman and Chief Executive Officer of Bosideng

The Beijing Winter Olympics created a rich Olympic legacy, from inspiring 300 million people to participate in winter sports to presenting China's solutions for post-Games venue utilization and regional collaborative development — all of which have injected lasting vitality into the global ice and snow economy. Following this, the Harbin Asian Winter Games established a new paradigm for low-carbon event management with its 100% green power supply and low-carbon operations. Looking ahead to the 2026 Milan-Cortina Winter Olympics, this session will draw on the examples of Beijing and Harbin to explore future pathways for winter sports events in promoting cultural exchange, technological innovation, and low-carbon transition.

Keynote Speaker: Ivana Jelinic, President and CEO of Italian Tourism Board (ENIT)

Dialogue Speakers:
- Jiang Yuhong, Party Secretary and President of Harbin Sport University
- Kenneth Fok, Vice President of Sports Federation & Olympic Committee of Hong Kong, China, Member of the Legislative Council of the HKSAR

The ice-snow economy is progressively transcending the traditional boundaries of the four seasons and geographies, evolving from a single-season experience in winter into a year-round, all-region tourism model. Through integrated development approaches with sports, culture and digital, the ice-snow industry is expanding into diverse consumption areas like the nighttime economy, ecological wellness, event-based study tours, and more. The comprehensive stimulation of the industrial chain by ice-snow tourism injects lasting momentum into regional economies, forming a sustainable development framework characterized by ice-snow leadership and all-season synergy.

Session Keynote Speaker: Edward Xu, Co-CEO of Fosun Group, Chairman of Fosun Tourism

Moderator: He Yafei, Secretary-General of International Mountain Tourism Alliance (IMTA)

Speakers:
- Gilda Perez-Alvarado, CEO of Orient Express, Chief Strategy Officer of Accor Group
- Paolo Barletta, CEO of Arsenale S.p.A.

Moderator: Maria Helena de Senna Fernandes, Director of the Macao Government Tourism Office

Speakers:
- Daisy Ho, Chairman and Executive Director of SJM Holdings
- Linda Chen, President and Executive Director of Wynn Resorts (Macau) S.A
- Wilfred Wong, Executive Vice Chairman and Executive Director of Sands China
- Kenneth Feng, President and Executive Director of MGM China Holdings Limited

Project Introduction: Zhou Wei, General Manager of Modern Cultural Tourism Investment Group

Reshaping the Global Tourism Investment Landscape: From Recovery to High-Quality Growth

Following its comprehensive recovery, the global tourism industry is now entering a new phase of development centred on quality enhancement, structural optimization, and long-term value creation. This session brings together industry leaders from the world’s leading tourism investment institutions and global online travel platforms to explore emerging trends in tourism investment worldwide. From shifts in capital flows and technology-driven innovations to growth strategies for tourism enterprises in this new cycle, speakers will share forward-looking insights on future investment priorities, pathways for industrial collaboration, and key drivers for advancing high-quality growth in global tourism.

Moderator: Maribel Rodriguez, International Senior Advisor of Tourism Development Fund of Saudi Arabia, President and Founder of Women Leading Tourism

Speaker: Greg O’Hara, Founder and Senior Managing Director of Certares

Moderator: Eduardo Santander, CEO/Executive Director of European Travel Commission (ETC)

Speakers:
- Miguel Sanz, Director General of the Spanish National Tourist Office
- Anne-Laure Tuncer, Regional Director Far East of Atout France

Closing Ceremony Moderator: Xu Jing, Vice Chairman of Global Tourism Economy Research Centre

Special Interview: Dialogue with Chef Nic
Nicholas Tse will share the philosophy behind his namesake brand. More than a culinary venture, "Chef Nic” is a cultural bridge, connecting people and traditions across East and West. In this session, we'll explore how food elevates travel, fosters meaningful exchange, and brings the world's finest flavours to the global table.

Moderator: Wu Chen, Programme Host of Phoenix New Media
Interview Guest: Nicholas Tse, Founder of Chef Nic Holdings Limited

Closing Ceremony Moderator: Xu Jing, Vice Chairman of Global Tourism Economy Research Centre

Summary Remarks:
Wang Bo, Vice Mayor of the People's Government of Harbin Municipality

Address by Founding Organiser:
Tai Kin Ip, Representative of the Chief Executive, Executive Chairman of Global Tourism Economy Forum

Signing Ceremony

Route A (10:00-13:00) Siberian Tiger Park & Harbin International Snow Sculpture Art Expo

Route B (10:00-13:30) Harbin International Snow Sculpture Art Expo & Siberian Tiger Park

Route C (10:00-19:00) Yabuli Ski Resort

Route D (09:30-16:00) Mao'er Mountain, Shangzhi City