When global leaders face crisis or seek to unlock opportunity, they turn to Anita Mendiratta – a globally trusted strategic advisor, author, diplomat, and media voice in tourism, aviation, leadership, and sustainable development. As Founder and President of ANITA MENDIRATTA & ASSOCIATES, Anita brings over 30 years of experience across 100+ countries, guiding governments, global institutions, and business leaders through transformation, recovery, and growth. Her counsel is sought when clarity, credibility, and calm are most needed. Key credentials include: - Special Advisor to the Secretary General, UN Tourism (formerly UNWTO) - Strategic Resource to the World Bank, WTTC, IATA, ATAG and ICCA - Trusted professional Moderator and Facilitator of high-level government, UN, industry, business and academic summits, congresses and special events - Founding Advisory Board Member, Royal Commission for AlUla (RCU) - Former Special Advisor to the CEO, Saudi Tourism Authority (STA) - Executive in Residence, University of Surrey, UK - Visiting Professor, Cranfield University, UK As a multi-published author, Anita’s latest globally acclaimed, award winning book, The Call to Leadership, explores what it takes to lead with courage, clarity and compassion in times of profound challenge, revealing the inner world of high-level decision-makers. Through The Anita Mendiratta Foundation, she supports education access for children in tourism-dependent countries, ensuring global actions deliver local impact. Named one of the “Most Influential Women in Tourism”, “Top 25 Inspirational Executives in Travel/Hospitality”, “Top 25 Executives to Watch in 2025”, and “Top 10 Business Leaders Driving Global Change in 2025”, Anita’s thought leadership continues to guide leaders at the highest levels with wisdom, empathy, and purpose.