When global leaders are facing crisis or excited to unlock opportunity, they turn to ANITA MENDIRATTA. Respected as an executive advisor, author, diplomat, and on-air personality in Tourism and Development, Anita leads ANITA MENDIRATTA & ASSOCIATES - WWW.ANITAMENDIRATTA.COM - an international consulting firm trusted to advise senior leaders in governments, businesses, and organisations. With professional foundations with IBM, Unilever and The Coca-Cola Company, Anita possesses over three decades of experience across over 100 countries and is admired for having an innate ability to feel the ‘heartbeat’ behind the economic, social, political and environmental dynamics of nations. Since 2020, Anita has been guiding leaders and educators in sustainable recovery of Travel, Tourism and Aviation in a post-COVID world. Recognised as one of the ‘Top 25 Inspirational Executives in Travel/Hospitality’ in 2023, her latest book THE CALL TO LEADERSHIFP: UNLOCKING THE LEADER WITHIN IN TIMES OF CRISIS (WWW.THECALLTOLEADERSHIP.COM) releases globally in November 2023. Other honours include: • SPECIAL ADVISOR to the Secretary General, UNWTO, • STRATEGIC ADVISOR - CNN International, • EXECUTIVE IN RESIDENCE - University of Surrey, UK, • VISITING PROFESSOR - Cranfield University, UK