yu-minhong
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YU MINHONG

Founder, Chairman of New Oriental Education & Technology Group; Chairman of New Oriental Cultural Tourism Group; Founder, Chairman and CEO of East Buy Holding Limited
Yu Minhong, a native of Jiangyin, Jiangsu, is the founder of New Oriental. He graduated from Peking University’s Department of Western Languages in 1985 and remained as a teacher. He resigned in 1991 and founded Beijing New Oriental School in 1993, becoming a leading figure in China’s English-language learning and study-abroad education. In 2006 he led New Oriental to list on the New York Stock Exchange; in 2019 he led Koolearn to list on the Hong Kong Stock Exchange. In December 2021 he launched the livestreaming platform East Buy, pioneering “knowledge-powered” e-commerce. He received the China Charity Award from the Ministry of Civil Affairs of the People's Republic of China in 2008. In 2018, he was awarded the National Poverty Alleviation Award for Dedication by the State Council Leading Group Office of Poverty Alleviation and Development. Also in 2018, he was named one of the “100 Outstanding Private Entrepreneurs in the 40 Years of Reform and Opening-up” by the United Front Work Department of the CPC Central Committee and the All-China Federation of Industry and Commerce. Yu served as a member of the 11th, 12th, and 13th National Committee of the Chinese People's Political Consultative Conference (CPPCC). He is currently Chairman of New Oriental Education & Technology Group, Director of the Education Committee of the 13th Central Committee of the China Democratic League, Secretary-General of the Renowned Entrepreneurs Committee of the All-China Federation of Industry and Commerce, Chairman of the China Education Investors Chamber of Commerce, and Vice President of the China Association for Non-Government Education.
Speaker’s sessions
Fri, Oct, 16, 2026 2:45PM- 3:00PM

Keynote IV — Re-imagining Value: New Drivers of Sustainable Tourism in a Changing World