Miguel Sanz is Director General of Turespaña, the Spanish National Tourism Board, where he leads Spain’s global tourism strategy and oversees its international promotion across key markets worldwide. He is responsible for strengthening Spain’s positioning as a high-value, sustainable, and globally competitive destination, aligning public policy, international marketing, and strategic partnerships to deliver long-term economic impact. Since his appointment, Spain has become the fastest-growing major tourism destination, while accelerating a strategic transformation towards sustainability and competitiveness, from volume to economic and social value. In parallel, he serves as President of the European Travel Commission, contributing to the strategic direction of European tourism and strengthening Europe’s global competitiveness.