Partner Country: Spain
Bringing the experience of one of the world’s leading tourism destinations. With UNESCO-listed historic cities, world-renowned cuisine, diverse landscapes and deep cultural heritage, Spain continues to attract visitors through its art, architecture, food and distinctive way of life. It ranks among the most visited tourism economies globally, with consecutive years of record arrivals and spending that now reaches beyond traditional coastal and urban centres.
Spain’s strength lies in its approach: spreading tourism benefits across regions, managing growth responsibly, and prioritising quality and sustainability over volume. Rural and interior destinations have grown strongly as a result.
The Spain–China partnership is among the sector’s most dynamic. Chinese visitor numbers have risen steadily, direct flights have expanded, and both countries continue to invest in marketing, infrastructure and cultural exchange. Spain has become one of Europe’s most popular destinations for Chinese travellers.
