Zhu Shanzhong is currently serving as the Executive Director at the World Tourism Organization (UNWTO) headquarters in Madrid, Spain. From late 2008 to 2013, Mr. Zhu was Vice Chairman of ChinaNationalTourismAdministration(CNTA),overseeing international relations, marketing and promotions in domestic and overseas markets, tourism information center, tourism security and the establishment of a public service network. During his vice chairmanship, he also oversaw the composition and editing of key tourism documents such as the Mid and Long Term Planning of Inbound Tourism in China and the 12th Five Year Plan of Tourism Information Construction. He was also behind the launch of The Outline of National Tourism and Leisure. From 1989 to 2008, Mr. Zhu served CNTA in different capacities, namely as Director of CNTA Sydney Office, Director of CNTA New York Office, Deputy Director General of International Marketing Department and Director General of the Marketing and Communication Department of CNTA. From 1985 to 1989, he was Department Manager of China International Travel Service (CITS), the biggest travel company in China. Mr. Zhu received his Master’s Degree in Tourism Economic Management from the Graduate School of New York New School in 1988. Prior to that, he received his Bachelor Degree of Arts in English Language and Literature from Nanjing University in China.