Mr. Zhu Jie has long been committed to promoting the building of city brands with market-oriented concepts and methods, and is an expert in practical marketing of cultural tourism and a "special consultant" of the Henan Provincial Department of Culture and Tourism. He has taken the lead in putting forward the concepts of "integration of tourism between Hengqin and Macao" and "scenic city", and has led, planned and implemented a series of cultural tourism convention and exhibition activities with influence and sensational effects at home and abroad, launched the first batch of "Hengqin and Macao Joint Tourism Products" in Hengqin and Macao, and launched the Hengqin and Macao Tourism Business Alliance, which was widely praised by the industry.