Over the past 30 years, Peter Semone has engaged in tourism development across the Pacific Asia region spanning industry, academia, and government. Since 2006, Peter successfully implemented multiple projects and consultancies funded by international development partners, including the Asian Development Bank, UN World Tourism Organisation, The World Bank Group, Luxembourg Development Cooperation (LuxDev) and the United States Agency for International Development (USAID). He has been actively engaged with the Pacific Asia Travel Association (PATA) since the mid-1990’s, and was elected Chairman of the Board in 2022 for a two-year term. Previously, Peter served as Chairman of the PATA Foundation and as a member of the PATA Executive Board and Board of Directors. Early in his career, he founded a destination management company and participated in several tourism start-ups in Indonesia. He is widely published in peer-reviewed journals on topics related to tourism marketing and destination human capital. Peter currently spends his time between Bali, Bangkok and Northern California, where he enjoys family and staying engaged with his international consultancy work. Peter Semone completed his studies in US East Coast Ivy Leagues (UPENN and Cornell).