Peter Semone is a leading tourism expert specializing in the Pacific Asia region. He has been elected Chairman of the Board of the Pacific Asia Travel Association (PATA) for two terms. Peter has served in leadership roles for international donor funded projects in Timor-Leste, Lao PDR and Vietnam and is frequently called upon as a short-term expert to UN Tourism (focusing on China PRC) and the Asian Development Bank (focusing on the Greater Mekong Subregion). Peter is the founder of the internationally acclaimed Lao National Institute of Tourism and Hospitality (LANITH) vocational school. After graduating from UPENN and Cornell, he resided in Indonesia where he established several tourism enterprises and served as an expert tourism adviser to the Government of Indonesia. Peter is widely published in peer-reviewed journals on topics related to tourism marketing and destination human capital. He has also authored tourism policies, strategies and action plans for destinations at regional, national and municipal levels. In his free time, Peter enjoys spending time with his family in Bali and California.