Peter Lv has been Executive Director and General Manager of Huafa Sports Operations Management Co., Ltd. since 2015. He is an expert in managing professional sports events with 15 years of experience in top tennis event operation. Mr. Lv worked for China Open since its inception in 2004 and held various management positions such as hospitality, catering, transportation, volunteers, carnival and exhibition planning. From 2007 to 2014, he was appointed as the Business Director and the Head of Business Department of China Open, which successfully achieved an average annual growth of 20% in sponsorship. Mr. Lv currently oversees the business of Huafa Sports, and he is involved in sports event and venue operation. He strives to extend his operational, branding and marketing success from WTA Elite Trophy Zhuhai to the Zhuhai Championships, one of the tournaments of ATP 250 series, while expanding Huafa Sports’ business scope to other large-scale professional sport events such as marathon, bicycle, kickboxing, Latin dancing, etc.