Liu graduated from Beijing International Studies University and is a holder of an EMBA from Cheung Kong Graduate School of Business. He served as the Director- General of Marketing and International Cooperation of China National Tourism Administration(CNTA), Secretary-General of China Tourism Association,Inspector of the General Administrative Office of CNTA,Deputy Director- General of Industry Management and Standardization of CNTA, and Director of China National Tourist Office in Sydney and New Delhi. He has long been engaged in international exchange and cooperation, tourism marketing, industry regulation, tourism standardization, and other efforts.International Liaison,CNTA and Director of China National Tourist Office in New Delhi and Sydney. He represented CNTA in the Asian Association of Convention and Visitor Bureaus.