Chen Yining is an Associate Professor in the Department of Tourism Management in School of Economics and Management of Beijing Jiaotong University, and a Visiting Scholar at University of Surrey. Her major research focuses in tourist behavior, tourism big data, tourism destination marketing, etc. She was one of deputy executive editors of Green Book of World Tourism Cities in 2013 and 2015, and a section editor-in-chief of Green Book of Beijing Tourism in 2018. She has conducted multiple provincial and ministerial research projects for various organizations and regions, as well as commissioned research for International Horticultural Exposition 2019 in Beijing. A holder of Philosophy of Doctorate Degree in Business Management, Dr. Chen is a specially appointed expert of WTCF Expert Committee and a member of Beijing Tourism Society