Regional Director for Asia and the Pacific WORLD TOURISM ORGANIZATION (UNWTO)
As a long-serving member of UNWTO for over two decades, Xu Jing has been the Regional Director for Asia and the Pacific at the World Tourism Organization (UNWTO) since the end of 2003. Mr. Xu began his tourism career at the China National Tourism Administration where he was in charge of the international relations. He joined UNWTO in 1992 and has coordinated and supervised numerous UNWTO technical cooperation projects and various support missions on subjects of contemporary interest to the tourism community of Asian countries. He also holds honorary academic positions in several universities where he lectured on tourism issues of international and regional significance, including the Chinese University of Hong Kong, University of Suzhou, Sun Yat-sen University, Shanghai Institute of Tourism, Hainan University, Hong Kong Polytechnic University, Kyunghee University in the Republic of Korea and University of Balearic Islands in Spain. Mr. Xu holds a Master Degree in Tourism Management from the University of Surrey in England and majored in English Literature during his undergraduate studies in Beijing Second Foreign Language Institute.
Speaker’s sessions
Tue, Oct 15, 09:45AM - 09:55AM


SI: Cantonese, English, Putonghua, Portuguese, Spanish

Asia and the Pacific, the world’s largest region by population, continues to lead tourism development.  The 6th edition of the  World Tourism Organization (UNWTO) and Global Tourism Economy Research Centre (GTERC) Asia Tourism Trends report features the  latest tourism trends and outlook of the region; provides an analysis on Chinese Outbound Tourism to South America; and examines the new growth area of Asia: Health Tourism and Sports Tourism.

Mon, Oct 14, 09:00AM - 12:15PM

Panel Session 1: Tourism Investment and Cooperation in the Global Multilateral System

SI: English & Putonghua

Tourism cooperation based on the global order of multilateralism has driven the sustained growth of services and trade among countries and has great potential to boost tourism investment. How can government departments work with professional organizations to create more room for investment and the development of tourism projects? What are the opportunities and challenges in tourism investment and in international cooperation?