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Executive Director & General Manager of Huafa Sports Operations Management Co., Ltd.
Peter Lv has been Executive Director and General Manager of Huafa Sports Operations Management Co., Ltd. since 2015. He is an expert in managing professional sports events with 15 years of experience in top tennis event operation. Mr. Lv worked for China Open since its inception in 2004 and held various management positions such as hospitality, catering, transportation, volunteers, carnival and exhibition planning. From 2007 to 2014, he was appointed as the Business Director and the Head of Business Department of China Open, which successfully achieved an average annual growth of 20% in sponsorship. Mr. Lv currently oversees the business of Huafa Sports, and he is involved in sports event and venue operation. He strives to extend his operational, branding and marketing success from WTA Elite Trophy Zhuhai to the Zhuhai Championships, one of the tournaments of ATP 250 series, while expanding Huafa Sports’ business scope to other large-scale professional sport events such as marathon, bicycle, kickboxing, Latin dancing, etc.
Speaker’s sessions
Tue, Oct 15, 03:15PM - 03:45PM


SI: Cantonese, English, Putonghua, Portuguese, Spanish

With varied cultural and natural resources and significant infrastructure developments, the integrated development of the Guangdong–Hong Kong–Macao Greater Bay Area is projected to bring changes to the current regional tourism market and to accelerate tourism flows. As a World Centre of Tourism and Leisure, Macao is emphasizing holistic tourism development, contributing to the Greater Bay Area vision of a quality circle to live in, work in and to travel to.

This Special Interview, powered by China Daily, will feature best in class representatives from destinations and companies in the Greater Bay Area on the integration of diverse tourism products and how this diversification contributes to overall wellbeing and happiness. What are the latest tourism products, events, and initiatives and how are they improving tourism accessibility and diversification? What roles do technology and innovation play? How will the development of sports and wellness tourism impact the tourism industry landscape? What are destinations and companies doing to build a unified tourism image for the GBA? Finally, how can these new tourism initiatives contribute to the realization of a beautiful life?