With 25+ years of experience in Travel and Tourism international organizations, commercial aviation, hospitality, destination management, and academia. Currently SVP of WTTC and member of the board of directors, leading the Commercial, Business Development, and Private Sector Relations. Previously CCO and OpCo Member at Travelodge Hotels and contributing to boards like Madrid Business and Hotel Association & the Tourism Promotion Commission. With a decade in commercial aviation, she directed low-cost airline launches and operations in Southern European markets, including Virgin Express, Go-Fly, Easy Jet, and Ryanair, and Commercial and Marketing Director at GB Airways/British Airways for Spain, Portugal, and France. In 2020 cofounded "Women Leading Tourism," a nonprofit empowering women's leadership in the travel and tourism sector. Her academic background includes a degree in Psychology from the University of Salamanca, with experiences in Portugal and Belgium. Executive MBA at ICADE Business.