Mr. Leon Li, graduated from the London School of Economics and Political Science with a master's degree in public policy, is currently the Vice President of Public Affairs of Alibaba Fliggy. He joined Alibaba Group in 2019 and served as the director of external liaison department and strategic development department. Since August 2023, he has been the Vice President of Public Affairs of Fliggy, Alibaba Group, where he oversees international destination marketing partnerships. He leverages Alibaba’s ecosystem resources to deeply collaborate with national tourism boards, airlines, hotel groups, shopping malls, and theme parks worldwide, launching numerous innovative marketing initiatives.