LIU JUNGeneral Manager of Tourism Resources Exchange Service Center of China Beijing Equity Exchange
Panel Session 3: Valuation of Tourism Project: Investment & Financing Strategy
SI: English & Putonghua
The assessment of tourism projects and professional valuation on investing companies are critical to both the financier and the investor. Asset-light or Asset-heavy tourism projects, traditional or high-tech tourism companies, mature or start-up enterprises, and different business models will lead to different valuation methods and various investment logic and strategies. Professional experiences and case studies shared by investment funds, tourism investment groups and financial advisory companies will indicate what kind of financing strategies are more conducive to the future of projects or companies.