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General Manager of Tourism Resources Exchange Service Center of China Beijing Equity Exchange
Liu Jun is Deputy Director of Investment and Financing Center and General Manager of Culture, Sports and Tourism Resources of China Beijing Equity Exchange (CBEX). She has gained over a dozen years of experience in investment and financing consultancy and trading cooperation of cultural tourism, successively served as senior management in a multinational Global 500 enterprise, deputy general manager of a private tourism investment management firm, and general manager of cultural communication company. As head of CBEX’s Tourism Trading Platform, Ms. Liu leads her team in exploring business models and extend nationwide market coverage. Striving to achieve “market-oriented operation”, “innovative stimulation” and “sports and tourism industry integration”, her team is fostering the establishment of Beijing-Tianjin-Hebei Tourism and Sports Resource Trading Platform. With progressive achievements, it offers services including tourism project valuation and investment feasibility analysis to realize investment and execution of innovative cultural, sports and tourism projects, and explore business models integrating sports events or cultural and tourism intellectual properties to destinations. Ms. Liu holds a Master’s degree from Technical University of Berlin in Germany.
Speaker’s sessions
Mon, Oct 14, 09:00AM - 12:15PM

Panel Session 3: Valuation of Tourism Project: Investment & Financing Strategy

SI: English & Putonghua

The assessment of tourism projects and professional valuation on investing companies are critical to both the financier and the investor. Asset-light or Asset-heavy tourism projects, traditional or high-tech tourism companies, mature or start-up enterprises, and different business models will lead to different valuation methods and various investment logic and strategies. Professional experiences and case studies shared by investment funds, tourism investment groups and financial advisory companies will indicate what kind of financing strategies are more conducive to the future of projects or companies.