Watch Replay


President of China Council for The Promotion of National Trade (CCPNT)
Lan Jun is Executive Chairman and President of the China Council for the Promotion of National Trade (CCPNT) and Executive Director of the China Overseas Friendship Association (COFA). In the past 40 years, Mr. Lan has served in government departments, enterprises and social organizations. Since 2006, he has become the person in charge of CCPNT, committed to fostering economic and social development in different ethnic regions, and actively promoting the development of cultural tourism across the regions. His efforts in uniting and guiding CCPNT member enterprises have translated into fruitful development progress in different ethnic regions and underdeveloped areas. Mr. Lan holds a Master’s degree in Business Administration.
Speaker’s sessions
Mon, Oct 14, 09:00AM - 12:15PM

Panel Session 2: Potential of Chinese Tourism Investment & Cooperation Opportunities in “Belt and Road” Projects

SI: English & Putonghua

In recent years, China’s tourism investment has been increased continuously at an average growth rate of over 40%. By 2020, with the total number of trips made by Chinese citizens estimated to reach 6.7 billion, the total revenue of China's tourism industry is expected to exceed 7 trillion Yuan while tourism investment will reach 2 trillion Yuan. Huge demand generates enormous opportunities of investment. What are the industries or projects that may be favored by Chinese tourism investment in the next five years?  

With the promotion of the “Belt & Road” initiative and high-speed growth of Chinese outbound tourist flows, investment and M&A by Chinese companies have shown increased significantly. How do Chinese investment organizations evaluate the potential of “Belt & Road” countries? What types of tourism projects will most likely attract investment from Chinese companies?