LAN JUNPresident of China Council for The Promotion of National Trade (CCPNT)
Panel Session 2: Potential of Chinese Tourism Investment & Cooperation Opportunities in “Belt and Road” Projects
SI: English & Putonghua
In recent years, China’s tourism investment has been increased continuously at an average growth rate of over 40%. By 2020, with the total number of trips made by Chinese citizens estimated to reach 6.7 billion, the total revenue of China's tourism industry is expected to exceed 7 trillion Yuan while tourism investment will reach 2 trillion Yuan. Huge demand generates enormous opportunities of investment. What are the industries or projects that may be favored by Chinese tourism investment in the next five years?
With the promotion of the “Belt & Road” initiative and high-speed growth of Chinese outbound tourist flows, investment and M&A by Chinese companies have shown increased significantly. How do Chinese investment organizations evaluate the potential of “Belt & Road” countries? What types of tourism projects will most likely attract investment from Chinese companies?