Professor Kaye Chon is Dean and Chair Professor and Walter & Wendy Kwok Family Foundation Professor in International Hospitality Management of the School of Hotel and Tourism Management at The Hong Kong Polytechnic University. A frequent speaker at international conferences, Dean Chon has published over 200 papers in international journals and professional publications.  He is currently the Editor-in-Chief of the Journal of Travel & Tourism Marketing and the Asia Pacific Journal of Tourism Research. He is the 2011 recipient of the UNWTO Ulysses Prize in recognition of his lifelong contribution in creating knowledge in tourism.