Karl Wöber is Full Professor and Founding President of MODUL University Vienna. He acquired his PhD from the Vienna University of Economics and Business where he became Associate Professor in 2000. He is currently the elected President of the International Academy for the study of Tourism, the worldwide leading network of Tourism Professors. For more than 20 years he is a Technical Advisor of the two leading professional tourism networks in Europe: City Destinations Alliance and the European Travel Commission. Since 2017 he is the elected chairman of the Expert committee of the World Tourism Cities Federation. In 2010, Karl Wöber received the Johann Strauss Gold Medal by the city of Vienna for his outstanding contributions for the development of city tourism, and tourism in Vienna in particular. Over the last 40 years Karl’s interdisciplinary research focused on computer support in tourism and hospitality marketing and management, decision support systems, and economics. His main research contributions are in the fields of decision support systems, strategic marketing and planning in tourism.