CTA President (Director), Ph.D. in Economics, Professor, Doctoral Supervisor, awarded special allowance by The State Council, a member of the 14th National Committee of the Chinese People's Political Consultative Conference (CPPCC). President of China Tourism Academy, Director of the Data Center of the Ministry of Culture and Tourism. Leads the whole work of China Tourism Academy (Data Center of the MCT). Main research fields: tourism thoughts and development strategy, tourism industry economy, tourism enterprise management. Main research achievements: publishing of over 500 papers, as well as more than 30 monographs, translation books, teaching materials, research reports, and compiling works, undertook more than 70 projects such as major project funded by National Social Science Foundation.