Amanda Woo is the Chief Commercial Officer for AirAsia Aviation Group, a role she took on in February 2025. She is responsible for the overall airline commercial functions including network & scheduling, route revenue, marketing, ancillary, sales and distribution and airport incentives & partnership. Her journey with AirAsia began in 2012, where she initially led airline marketing before advancing to lead the group's commercial operations in 2017. Her extensive experience spans across multiple industries and global brands, including e-commerce, lifestyle and retail. In AirAsia, her leadership has been instrumental in expanding the airline’s presence in key ASEAN markets particularly in establishing AirAsia’s footprint in new markets and gaining significant market across the region. In 2023, she took time to pursue her passion for French culinary, earning her certification as a Le Cordon Bleu Chef from the world-renowned culinary school. A seasoned marketer in the industry, she started her career with Y&R Advertising and later with Moët Hennessy Diageo, heading brand management for Malaysia and Singapore. She then took a switch in her career to join L’Oreal, heading one of the professional haircare brands for four years before joining AirAsia in 2012. Amanda is a graduate of Curtin University and holds a Bachelor of Commerce