A committed tourism and development practitioner, Anita Mendiratta is the Founder and President of ANITA MENDIRATTA & Associates (formerly CACHET CONSULTING), an international firm working closely with leaders in governments, businesses, and international organisations across tourism, aviation and development. She is also honoured to be Special Advisor to the Secretary General of the UNWTO. With over two decades of hands-on, cross-cultural, cross-industry experience in both public and private sectors, Ms. Mendiratta has created an ability to feel the ‘heartbeat’ of societies – the economic, social, political, cultural and environmental dynamics impacting nations facing change or confronting challenge. Invaluable is her ability to activate people around the sensitivities and responsibilities of tourism as an inclusive, sustainable force for good for all.