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Zhu Shanzhong

Ambassador, United Nations World Tourism Organization

Mr. Zhu Shanzhong, Chinese, is currently the United Nations world Tourism Organization (UNWTO) Ambassador.

        From the beginning of 2014 to the end of 2021, Mr. Zhu Shanzhong served UNWTO as the Executive Director, leading five Regional Departments for Asia and the Pacific, Europe, Africa, Americas, and Middle East, as well as the Technical Cooperation and Silk Road Department. He was responsible for the communication and coordination, the relationship maintenance, and the technical cooperation between the UNWTO and its Member States.

        From the end of 2008 to the end of 2013, Mr. Zhu Shanzhong was the Vice Chairman of China National Tourism Administration (CNTA), overseeing international relations, marketing and promotions in domestic and overseas markets, tourism information center, tourism security, and the establishment of a public service network. During his vice chairmanship, he oversaw the composition and editing of crucial tourism documents such as the Mid & Long Term Planning of Inbound Tourism in China and the 12th Five-Year Plan of Tourism Information Construction. He was also behind the launch of The Outline of National Tourism and Leisure.

        From 1989 to 2008, Mr. Zhu Shanzhong served CNTA in different capacities, namely as Director of CNTA Sydney Office, Director of CNTA New York Office, Deputy Director-General of International Marketing Department, and Director-General of the Marketing and Communication Department of CNTA.

        From 1987 to 1988, Mr. Zhu Shanzhong studied in the Graduate School of New York New School and received his master’s degree in Tourism Economics and Management. Prior to that, he received his bachelor’s degree in English Language and Literature from the Nanjing University in China.

        From 1984 to 1987, Mr. Zhu Shanzhong was the Department Head of China International Travel Service (CITS) Company in China.