MARIBEL RODRIGUEZVice President of Europe and LATAM, World Travel & Tourism Council (WTTC)
PANEL SESSION I: FACE TO FACE – MINISTERS AND PRIVATE SECTOR CEOS: HOW TOURISM, LEISURE AND SPORTS LEAD TO A BEAUTIFUL LIFE (in cooperation with UNWTO)
SI: Cantonese, English, Putonghua, Portuguese, Spanish
Global tourism drives international cooperation as well as innovation and development in complementary sectors; as a result, it also acts as a transformative force, creating positive ripple effects that empower communities and improve livelihoods. In essence, tourism is a key element in the realization of a beautiful life for people – enhancing a quality of life that encompasses comfort, security, and happiness.
At this high-level session, leaders from the private and public sectors will discuss how tourism and leisure lead to a beautiful life, enhancing the lives of both the traveller and the local host community. What are the policies, strategies, and products that are optimizing tourism’s transformative force? How has the development and growth of diverse tourism markets, such as adventure, eco-tourism, sports, and wellness, affected the industry both regionally and globally? How are destinations and companies offering experiences that contribute to a beautiful life? What impact will technology and innovation have? How does culture play a role? And as more people cross international borders every day, how can tourism and leisure continue to fulfil their potential?