JASON LUSK

Project Manager & Consultant ADB VENTURES
Jason Lusk manages ADB Ventures’ strategic partnerships and outreach to the corporate sector. He recently co-designed Travel Lab Asia: a joint venture between ADB, the Paci c Asia Travel Association and Plug and Play to accelerate cleantech innovation into Asia’s travel industry. From 2017 to 2018, he also led Mekong Innovation Startups in Tourism (MIST), an accelerator for travel startups in Cambodia, Lao PDR, Myanmar and Vietnam – and remains on MIST’s advisory board. Mr. Lusk heads the Hanoi-based consulting firm Clickable Vietnam. He previously worked as a strategist for the Antiem Agency and digital marketing lead for Microsoft Vietnam. Before moving to Asia in 2012, Mr. Lusk was Vice President at America’s second largest independent advertising agency, Cramer-Krasselt.
Speaker’s sessions
Tue, Oct 15, 02:30PM - 03:15PM

PANEL SESSION V: TRAVEL LAB ASIA: CHALLENGES AND OPPORTUNITIES OF BRINGING TOURISM SUSTAINABLE TECHNOLOGY TO ASIA PACIFIC (in cooperation with PATA)

SI: Cantonese, English, Putonghua, Portuguese, Spanish

In Asia and the Pacific, international tourist arrivals are forecast to reach 535 million by 2030, making it the region with the highest absolute gain in arrivals.  To ensure that the Asia Pacific travel industry keeps apace of sustainability best practices – and is well positioned to become the global leader of such best practices – the Asian Development Bank Ventures, PATA, and Plug and Play Tech Center have co-created Travel Lab Asia. Travel Lab Asia matches travel and hospitality companies with technologies that improve business performance while solving their most pressing sustainability and environmental needs.

This session will examine how technological innovation is part of the solution to the challenge of marrying continued growth with a more sustainable and responsible tourism sector. How can sustainable technologies allow tourism industries around the world to meet the challenges and opportunities of the United Nations Sustainable Development Goals? What will be their impact and how can they promote well-being?