GRAHAM HARPERDirector of Sustainability and Social Responsibility PACIFIC ASIA TRAVEL ASSOCIATION (PATA)
PANEL SESSION V: TRAVEL LAB ASIA: CHALLENGES AND OPPORTUNITIES OF BRINGING TOURISM SUSTAINABLE TECHNOLOGY TO ASIA PACIFIC (in cooperation with PATA)
SI: Cantonese, English, Putonghua, Portuguese, Spanish
In Asia and the Pacific, international tourist arrivals are forecast to reach 535 million by 2030, making it the region with the highest absolute gain in arrivals. To ensure that the Asia Pacific travel industry keeps apace of sustainability best practices – and is well positioned to become the global leader of such best practices – the Asian Development Bank Ventures, PATA, and Plug and Play Tech Center have co-created Travel Lab Asia. Travel Lab Asia matches travel and hospitality companies with technologies that improve business performance while solving their most pressing sustainability and environmental needs.
This session will examine how technological innovation is part of the solution to the challenge of marrying continued growth with a more sustainable and responsible tourism sector. How can sustainable technologies allow tourism industries around the world to meet the challenges and opportunities of the United Nations Sustainable Development Goals? What will be their impact and how can they promote well-being?