ALLAN JOHN HACKETTChairman & Founder AJ HACKETT INTERNATIONAL
PANEL SESSION IV:THE INTERSECTIONS BETWEEN ADVENTURE,SPORTS,AND TOURISM
SI: Cantonese, English, Putonghua, Portuguese, Spanish
With the demand for authentic experiences on the rise, adventure and sports activities can diversify tourism offerings and increase a destination’s competitiveness. Looking at different facets of these markets from a wide geographical perspective, speakers will address how adventure and sports are changing the way people travel and their potential for synergies. How do these three markets complement each other? How have sports events and mega-events affected the global tourism industry? In what ways have adventure and sports offerings at destinations impact the traveller consumer experience? Finally, how can adventure, sports, and tourism help destinations tackle seasonality, boost infrastructure, and reinforce their brands?