Caroline Scheufele is the Co-President and Artistic Director of Chopard, the family Maison that she runs with her brother and their parents. Right from her early days in the company in the 1980s, she introduced innovative concepts that have given rise to iconic creations such as the Happy Clown pendant and the Happy Sport watch. In 1997, her talent and passion for cinema led her to redesign the prestigious symbol of the Palme d'Or, initiating the historic partnership between Chopard and the Cannes Festival. Caroline Scheufele is a pioneer in sustainable luxury. Under her aegis, Chopard now incorporates innovative and responsible practices into its watch and jewellery production as well as its sourcing of raw materials. Inspired by exceptional precious stones, Caroline Scheufele has created landmark collections in the history of Haute Joaillerie – such as Animal World, Garden of Kalahari, Insofu and the Red Carpet Collection – demonstrating the exceptional expertise cultivated in Chopard's atelier. More recently, she unveiled Caroline's Couture, a collection of silhouettes harmoniously blending fashion and jewellery, presented since 2023. Caroline Scheufele continues to push the boundaries of creativity and innovation, making Chopard a Manufacture that is respected and admired the world over. She combines this with a keen sense of philanthropy expressed through her support for charities such as the Elton John AIDS Foundation, the Jose Carreras Leukaemia Foundation, Centerpoint, Elephant Family, the WWF and All Hands and Hearts.