Princess Dana Firas

President of the Board, Petra National Trust

Her Royal Highness Princess Dana Firas of Jordan is a global advocate for heritage protection and preservation as a foundation for development, responsible tourism, political identity and participation. She currently serves as President of the Petra National Trust, a non-governmental organization of heritage protection and preservation. Since 2008, she has chaired the Board of Petra National Foundation to promote heritage awareness and support preservation projects.

Since early 1990s, Princess Dana Firas has been devoted to promote cultural heritage preservation, education and sustainable development. She worked in the office of Her Majesty Queen Noor on projects promoting sustainable development, peace and human rights, and is involved in establishing various local and international non-governmental organizations to promote heritage preservation and environmental protection. In 2016, she joined the Board of the Fulbright Commission in Jordan.

In 2003, Princess Dana Firas co-authored an article entitled “From the Environment and Human Security to Sustainable Security and Development” in the Journal of Human Development. In 2006, she authored an article for the 2007 State of the World Report and participated in report launch at Washington DC. In 2012, she contributed to a publication entitled “Tourism and Archeological Heritage Management at Petra: Driver to Development or Destruction.”

In June 2017, Princess Dana Firas was designated as UNESCO Goodwill Ambassador recognizing her outstanding commitment to heritage protection and preservation as pillars for sustainable development, and her contribution to responsible tourism and community participation. Princess Dana Firas holds a Bachelor of Arts in Economics and International Relations from Boston University, a Master of Science in Development Studies from the London School of Economics and Political Science, and a Master of Public Administration from Harvard University’s Kennedy School of Government focused on sustainable development and environmental policy, where she was a Fulbright Scholar.