Founder and Managing Director, Cachet Consulting; Special Advisor to the Secretary General of UNWTO
A trusted and respected global strategic advisor in tourism and economic development, Anita Mendiratta is the Founder and Managing Director of CACHET CONSULTING, an international consulting firm working closely with leaders in governments, private sector businesses and international organizations, providing critical direction, insight and inspiration into destination development, recovery and competitiveness.
Ms. Mendiratta is also a Special Advisor to the Secretary General of the United Nations World Tourism Organization (UNWTO), a strategic partner to the World Bank, and a Lead Consultant of CNN International’s Tourism Advertising Solutions and Knowledge Group.
In 2011, Ms. Mendiratta published “COME CLOSER: How Tourism is Shaping the Future of Nations” which was nominated for the Financial Times Book of the Year and also regarded by Taleb Rifai, Secretary- General of the UNWTO, as “an invaluable resource for tourism leaders, policy-makers and stakeholders as they drive the global tourism economy forward”, emphasizing “Anita’s ability to convey the importance of tourism in terms of its economic value comes second only to her capacity to reveal the very human side of tourism”. This was followed by “Tourism Stories: How Tourism Enriched My Life” in 2013, as well as “Tourism Shaping Tomorrow – Global Observatories Of Sustainable Tourism - Building A Better Tourism Future” and “Tourism Stories (Volume 2): My Story, My Community, Our Future” in 2015, all on special commission by the UNWTO. In 2016, she authored the Philippines Edition of “Tourism Stories” on special assignment for the UNWTO, Philippines Department of Tourism and USAID.
As a result of her international reputation as an advisor, author, presenter and confidante at the highest levels, Ms. Mendiratta has become a sought after speaker, moderator and coach in the advancement of tourism for nations across the globe.