Sarah Mathews

Chairman of Pacific Asia Travel Association (PATA)

Sarah Mathews leads the Destination Marketing Sales team of the Asia Pacific region at TripAdvisor, the world’s largest travel site offering trusted advice and a wide variety of travel choices and planning features with seamless including in China, reaching nearly 280 million unique monthly visitors worldwide. Spending most of her life in Hong Kong, Beijing and Australia, Sarah possesses thorough understanding about the region and is able to deliver in her work and support to all tourism boards, as well as relevant industry partners and players in Asia Pacific.

Sarah began her TripAdvisor career in the London office; looking after the European, Asian and African tourism clients, and her work with South Africa Tourism organization includes a case study featured in the recent UNWTO E-Marketing Handbook. Prior to that, she worked with Cesar Ritz Colleges and eventually joined the London team for the Hong Kong Tourism Board and Visit Flanders where she held positions in MICE and international marketing, responsible for maintaining regular contact with tourism organizations and industry partners, and working together to drive awareness of tourism destinations.

Sara is a Member of the PATA Executive Board. Pacific Asia Travel Association (PATA) is the leading authority on travel and tourism in the Asia Pacific Region.