Gloria Guevara Manzo joined WTTC as President& Chief Executive Officer in August 2017, following a varied career in Travel & Tourism. She was appointed as Secretary of Tourism of Mexico in March 2010, and two weeks after she concurrently served as Chief Executive Officer of the Mexico Tourism Board. Under her leadership, the National Agreement of Tourism in Mexico was created and signed on 28 February 2011.

Recognised as one of the most influential women in Mexico by CNN and Expansión, Ms. Guevara began her professional career in 1989 at NCR Corporation working in the Latin America, Middle East and Africa regions. Since 1995, she has worked for the travel industry, starting at the Sabre Travel Network and Sabre Holdings. She later became Chief Executive Officer of JV Sabre Mexico reporting to a board of directors from Aeromexico, Mexicana, and Sabre.

Ms. Guevara received the Good Neighbour Award from the US-Mexico Chamber of Commerce, and Virtuoso awarded Mexico the best tourism board in the world due to her successful branding and repositioning efforts. In addition, she has been Special Advisor on Government Affairs to Harvard University, and part of the Future for Travel, Tourism and Aviation Global Agenda Council of the World Economic Forum (WEF).

Ms. Guevara holds a Bachelor of Science in Computer Science from Anahuac University and Master of Business Administration from Kellogg School of Business in Northwestern University.