GLOBAL TOURISM ECONOMY FORUM 2018

Since its inauguration in 2012, the GLOBAL TOURISM ECONOMY FORUM (GTEF) has become a much anticipated annual gathering for world leaders, tourism ministers, international CEOs and leading industry experts. As the rstforum to discuss the global tourism economy in the context of China’s far-reaching Belt and Road Initiative, GTEF pioneers topics at the top of the public-private agenda, focusing on creating opportunities for tourism promotion, investment and cooperation.

GTEF garnered a major acknowledgement of its relevance and impact in 2016 when Premier Li Keqiang cited GTEF as one of the 19 major economic initiatives and undertakings of the Macao SAR Government which the Central Government will support. As Macao moves towards becoming a World Centre of Tourism and Leisure, the Forum has played a key supporting role in diversifying and creating sustainable development of its economy.

As an of cial partner of the 2018 EU-China Tourism Year, GTEF will present the European Union (“EU”) as the Of cial Partner Region in its 7th edition on 23-24 October, 2018 in Macao to promote EU’s immense collective tourism offerings to China, the fastest growing and number one source market in the world since 2014. Under the theme of “Strategic Partnership in a New Era, Rising Momentum for a Shared Future,” GTEF will continue to play its strategic role as a pragmatic exchange platform to create a year-round series of important campaigns and events from roadshows and trade visits, and a 2-day program of keynote and panel sessions, bilateral meetings, business matching, exhibitions, workshops and cultural activities, to drive high-level dialogues on increasing tourism ows between China and Europe, enhancing EU countries’ understanding of Chinese visitors when traveling in Europe, and strengthening cooperation between the Chinese and EU authorities in the eld of tourism and its related economy.

In addition, GTEF 2018 will present Guangdong Province as the Featured Partner Chinese Province and highlight the megalopolis of the Guangdong-Hong Kong-Macao Greater Bay Area, home to 11 cities (9 in Guangdong Province),
over 68 million people and a regional GDP of over US$1.39 trillion. Highlighting Guangdong in GTEF 2018 supports the Central Government’s plan to develop a
city cluster in the Greater Bay Area to elevate regional development, drive economicgrowth ef ciency in the entire hub, and give full play to the distinctive strengths to each of the 11 cities.

PRE-FORUM MONDAY, OCTOBER 22, 2018

12:00 PM - 6:00 PM | DELEGATE REGISTRATION MGM COTAI G/F, Lion Lobby
1:00 PM - 5:00 PM | PARTNER EVENT - WTTC Asia Leader Forum (*BY INVITATION ONLY) MGM COTAI L2M/F Vista
6:30 PM - 8:30 PM | GTEF 2018 FEATURED CHINESE PROVINCE – GUANGDONG NIGHT – PRESENTATION CUM DINNER (*BY INVITATION ONLY) MGM COTAI G/F, MGM Theater

DAY 1 TUESDAY, OCTOBER 23, 2018

9:00 AM - 6:00 PM | DELEGATE REGISTRATION MGM COTAI G/F, Lion Lobby
9:00 AM - 6:30 PM | GTEF EXHIBITION MGM COTAI G/F, Spectacle
9:00 AM - 1:00 PM | BUSINESS MATCHING PRESENTED BY iFLYTEK MGM COTAI L2M/F, Vista
9:00 AM - 11:00 AM | LIVE BROADCAST OF HONG KONG-ZHUHAI-MACAO BRIDGE OPENING CEREMONY MGM COTAI G/F, MGM Theater
1:00 PM - 2:30 PM | GTEF 2018 PARTNER REGION – EUROPEAN UNION LUNCH PRESENTATION (*BY INVITATION ONLY)

Grand Hyatt Macau 1/F, Ballroom

Toasts: Carmen Cano De Lasala, Head of the European Union Office to Hong Kong and Macao Istvan Ujhelyi, Vice Chairman of Tourism Task Force, European Parliament Ulrike Rauch-Keschmann, Director General for Tourism and Regional Policy, Federal Ministry for Sustainability and Tourism of Austria

Speaker: Karin Drda-Kühn, Managing Director of Association Culture and Work

2:30 PM - 6:30 PM | BUSINESS MATCHING PRESENTED BY iFLYTEK MGM COTAI L2M/F, Vista
3:00 PM - 4:35 PM | OPENING CEREMONY (GUESTS TO BE SEATED BY 2:45PM) MGM COTAI G/F, MGM Theater

Conducted in English Putonghua SI Cantonese English Putonghua Portuguese

GTEF Opening Video

Welcome Remarks Ho Hau Wah (何厚鏵), Vice Chairman of the National Committee of the Chinese People’s Political Consultative Conference; Forum Chairman of Global Tourism Economy Forum Chui Sai On (崔世安), Chief Executive of Macao Special Administrative Region

Opening Keynote Gao Yunlong (高雲龍), Vice Chairman of the National Committee of the Chinese People’s Political Consultative Conference; Chairman of All-China Federation of Industry and Commerce (ACFIC) Zurab Pololikashvili, Secretary-General of World Tourism Organization (UNWTO) Yu Qun (于群), Member of the Ministry Leadership, Ministry of Culture and Tourism of People’s Republic of China

Kick-off Ceremony & Group Photo Session (Guests of Honor & Major Sponsors)

Opening Keynote Carmen Cano De Lasala, Head of the European Union to Hong Kong and Macao Xu Ruisheng (許瑞生), Vice Governor, People’s Government of Guangdong Province Gloria Guevara Manzo, President and Chief Executive Officer of World Travel & Tourism Council (WTTC) Chris Bottrill, Chairman of Pacific Asia Travel Association (PATA) Li Baochun (李寶春), Executive Deputy Secretary-General of World Tourism Cities Federation (WTCF)

SPECIAL KEYNOTE

STRATEGIC CHINA-EU ECONOMIC PARTNERSHIPS IN THE NEW ERA Keynote Speaker: He Yafei (何亞非), Secretary General of International Mountain Tourism Alliance; Former Deputy Minister of the Overseas Chinese Affairs Office of the State Council; Former Deputy Minister of the Ministry of Foreign Affairs of the People’s Republic of China

Signing Ceremony

4:35 PM - 4:50 PM | SPECIAL KEYNOTE: 2018 CHINA-EU TOURISM YEAR - BEGINNING OF A NEW CHAPTER

MGM COTAI G/F, MGM Theater

Keynote Speaker: Jane Jie Sun (孫潔), Chief Executive Officer, Ctrip.com International, Ltd.

4:50 PM - 5:10 PM | SPECIAL KEYNOTE INTERVIEW - STRATEGIC PARTNERSHIP IN MOTION

MGM COTAI G/F, MGM Theater

Moderator: Carol Yu (于盈), Producer and Host of Phoenix TV

Speakers: Ge Huayong (葛華勇), Chairman of China UnionPay Desirée Bollier, Chair and Global Chief Merchant of The Bicester Village Shopping Collection

5:15 PM - 6:45 PM | FACE TO FACE, MINISTERS AND PRIVATE SECTOR CEOs STRATEGIC PARTNERSHIP – BUILDING BRIDGES OF COOPERATION FOR SHARED BENEFITS in collaboration with UNWTO

MGM COTAI G/F, MGM Theater

In the framework of the EU-China Tourism Year, leaders from both the public and private sectors of the European Union and China will gather to discuss the new momentum of their relationship and how to strengthen cooperation to make tourism “smarter” by stimulating innovation, digital transformation and facilitating travel. What are the forces influencing the tourism flows between the EU and China - ranging from technology, travel facilitation and connectivity to the changing attitudes of travellers? How, through greater cooperation, can these forces work to accelerate sustainable and inclusive growth in their respective economies?

Moderator: Anita Mendiratta, Founder & President, Cachet Consulting

Session Introduction: Zhu Shanzhong (祝善忠), Executive Director, World Tourism Organization (UNWTO)

Public Sector: (in alphabetical order by country or region) Austria - Ulrike Rauch-Keschmann, Director-General for Tourism and Regional Policy, Ministry for Sustainability and Tourism Estonia - Viljar Lubi, Vice Minister for Economic Development, Ministry of Economic Affairs and Communications Macao Special Administrative Region - Alexis Tam Chon Weng (譚俊榮), Secretary for Social Affairs and Culture; Executive Chairman of Global Tourism Economy Forum Malaysia - Mohd Daud Mohd Anf, Undersecretary, Tourism Policy and International Affairs Division, Ministry of Tourism, Arts and Culture Portugal - Ana Mendes Godinho, Secretary of State of Tourism Romania - Bogdan Gheorghe Trif, Minister of Tourism United Kingdom - Christopher Rodrigues CBE, Chairman, British Council

Private Sector: (in alphabetical order by surname) Alessandro Dassi, Chief Executive Officer and General Manager, Thomas Cook China Mário Ferreira, Chairman, Mystic Invest Michael Frenzel, Chairman Emeritus of TUI Group, Honorary Chairman of Global Tourism Economy Forum Gloria Guevara Manzo, President and Chief Executive Officer, World Trade & Tourism Council (WTTC); Honorary Chairman of Global Tourism Economy Forum Han Wensheng (韓文勝), Party Member and Deputy General Manager, China Southern Air Holding Company Limited Paavo Nõgene, Chief Executive Officer, AS Tallink Group Qiu Jiachen (邱嘉臣), Chairman of the Board, Guangzhou Baiyun International Airport Co., Ltd.

6:45 PM - 7:45 PM | FESTIVALS – BRIDGING TRADITIONS AND TOURISM in cooperation with World Tourism Cities Federation (WTCF), sponsored by UBS

MGM COTAI G/F, MGM Theater

Government officials and experts from the member cities of the Federation will discuss the impact traditional cultural festivals have on the development and growth of their cities’ tourism economy. What role do traditional cultural festivals play in a city? How is a city’s cultural identity manifested in these festivals? What systems have been put in place to ensure economic growth is not achieved at the expense of the wellbeing of the local communities? How do city leaders strike the balance between keeping traditional cultural festivals alive while creating new cultural events (e.g. street food festivals, electronic art festivals, etc.) to enhance attraction of their cities?

Moderator: Xiang (Robert) Li (李想), Director, The U.S.-Asia Center for Tourism & Hospitality Research; Professor and Washburn Senior Research Fellow, Department of Tourism and Hospitality Management, Temple University

Opening Remarks: Ian Fan (范思恒), Director, Greater China, Corporate Client Solutions, Asia, UBS AG

Panelists: (in alphabetical order by surname) Wolfgang Georg Arlt, Professor, International Tourism Management, West Coast University of Applied Sciences; Founder & Director, China Outbound Tourism Research Institute Signe Jungersted, Director of Development, Wonderful Copenhagen Martin McDermott, First Secretary, Scottish Affairs at the British Embassy in Beijing Alexandros Modiano, Vice Mayor of Athens of Greece Lindsay Turner, Research Professor, School of Business, Victoria University Jan Vapaavuori, Mayor of Helsinki, Finland

7:45 PM - 7:53 PM | PRESENTATION OF UNWTO/GTERC JOINT RESEARCH REPORT

MGM COTAI G/F, MGM Theater

Asia and the Pacific, the world’s largest region by population, continues to lead tourism development. In this joint World Tourism Organization and Global Tourism Economy Research Centre report, UNWTO representative will present tourism trends and outlook of the region; analyze Chinese Outbound Tourism to Europe and European Union Outbound Tourism to China; examine the new growth area of Asia: Development of the Greater Bay Area; and identify UNWTO’s key tourism agendas in the region.

Presenter: Xu Jing (徐京), Regional Director of Asia and the Pacific, World Tourism Organization (UNWTO)

8:15 PM - 9:45 PM | WELCOME DINNER HOSTED BY MACAO SAR GOVERNMENT (*BY INVITATION ONLY) (GUESTS TO BE SEATED BY 8:05PM)

Wynn Palace, Ballroom

Welcome Speech Alexis Tam Chon Weng (譚俊榮), Secretary for Social Affairs and Culture of the Macao Special Administrative Region Government; Executive Chairman of Global Tourism Economy Forum

DAY 2 WEDNESDAY, OCTOBER 24, 2018

8:00 AM - 10:00 AM | DELEGATE REGISTRATION MGM COTAI G/F, Lion Lobby
9:30 AM - 4:00 PM | GTEF EXHIBITION MGM COTAI G/F, Spectacle
9:00 AM - 10:00 AM | YOUTH LEADERS ROUNDTABLE MEETING in cooperation with GBA Youth Federation (*BY INVITATION ONLY)

MGM COTAI L2M/F, Vista

To strengthen the development of Greater Bay Area (GBA) and to understand the uniqueness of strait economic development, with the concept of innovation, coordinated development, sustainable growth, mutually beneficial and improving people livelihood, it is necessary to be proactively boost up the development of GBA in order to serve the HK society, to strengthen the exchange of Youth in GBA and to assist them, to cumulate work experience to broaden the social circle. How does the innovation and technology advancement not only increase the competitiveness, but also create the job opportunities of GBA? Are cooperative education, Exchange of Students, collaboration of Research and Development, Vocational and Professional Education and Training the new step in the GBA?

Moderator: Ivan Yiu (姚俊佳), Secretary General of the Hong Kong United Youth Association

Speakers: Shen Minghao (申明浩), Dean of Institute of Studies for the Great Bay Area (Guangdong, Hong Kong, Macao), Guangdong University of Foreign Studies Eric Yeung (楊全盛), Executive Vice Chairman of the Hong Kong United Youth Association Lao Chi Long (劉智龍), Deputy Secretary-General of Macau Youth Federation

9:00 AM - 9:15 AM | GREATER BAY AREA SESSION (STRATEGIC PARTNER – CHINA DAILY) SPECIAL KEYNOTE: TOURISM DEVELOPMENT IN GREATER BAY AREA

MGM COTAI G/F, MGM Theater

Keynote Speaker: Dai Bin (戴斌), President, China Tourism Academy

9:15 AM - 10:15 AM | GREATER BAY AREA SESSION PART I in cooperation with ACFIC CHINA ENTERPRISES PERSPECTIVE (STRATEGIC PARTNER – CHINA DAILY)

MGM COTAI G/F, MGM Theater

Promoting mutual benefit and win-win cooperation to accomplish synergistic advancement between Guangdong, Hong Kong and Macao is the primary objective of the development of the Greater Bay Area. How can Chinese enterprises cooperate to achieve this goal? What kind of opportunities will the Greater Bay Area create for the different sectors in the region, especially with respect to the tourism economy? How can Chinese companies face up to the challenges and capture the good fortunes?

Moderator: Zhou Li (周立), Editorial Board Member of China Daily Group; Publisher and Editor-in-Chief of China Daily Asia Pacific

Panelists: (in alphabetical order by surname) Ding Zuohong (丁佐宏), Chairman of the Board of Directors of Yuexing Group Su Zhanhang (蘇展航), Vice President of Chimelong Group Zheng Hongxia (鄭紅霞), General Manager of Tourism Business Management Center of OCT Group Co., Ltd. Sam Wang (王磊), Co-founder and President of Beijing Sky Limit Entertainment Group Wang Wenyin (王文銀), Chairman of Board of Amer International Group Tracy Wong (黃丹青), President of Ronghui (Fujian) Group Co. Ltd. Zhang Haitao (張海濤), Vice Chairman and President ofCITIC Capital Holdings Limited

CONCURRENT SESSIONS
9:00 AM - 10:15 AM | CHINA OUTBOUND TOURISM in cooperation with Ivy Alliance CHINESE OUTBOUND TOURISM IN TRANSITION: NEW DEMANDS, EMERGING FEATURES AND PATTERNS

MGM COTAI 1/F, Ballroom

With over 130 million outbound departures and approx. US$258 billion outbound tourism expenditure a year, China remains the most important source market for global tourism. After 20 years of exponential growth, China’s outbound tourism has entered a new development phase. Fresh opportunities and challenges abound in the current economic-political environment - China’s transformation of its economic development model, China-US trade war, and fluctuation of Chinese currency. How will these issues impact China’s outbound tourism? Will China’s outbound tourism source and consumption structures change? How do European tourism suppliers embrace the growing demands of Chinese F.I.T. and customized tours in ECTY2018 and beyond? How do they safeguard Chinese tourists’ concerns for safety and service quality? How do they take advantage of the development trend in the next few years?

Keynote Speech Speakers: Wang Xinjun (王新軍), Chief Executive Officer, Ivy Alliance Guo Dongjie (郭東杰), Chairman of HUA YUAN International Travel Group (ETI Holidays); Senior Vice President of CTRIP Group

Panel Discussion Moderator: Wang Xinjun (王新軍), Chief Executive Officer, Ivy Alliance

Panelists: (in alphabetical order by surname) Raimonds Aleksejenko, Deputy State Secretary, Ministry of Economics, Republic of Latvia Guo Dongjie (郭東杰), Chairman of HUA YUAN International Travel Group (ETI Holidays); Senior Vice President of Ctrip Group Lu Jun (陸軍), Board Member and Managing Director of CITS Group Shanghai Co., Ltd. Alessandra Priante, Head of International Affairs and Protocol, Ministry of Agriculture, Food, Forestry Policies and Tourism, Italy Alexander Stedtfeld, Deputy Head, Tourism Policy Division, Federal Ministry for Economic Affairs and Energy, Germany

10:15 AM - 10:30 AM | SPECIAL KEYNOTE BUILDING A TRAVEL ECOSYSTEM AND A NEW LIFESTYLE

MGM COTAI G/F, MGM Theater

Keynote Speaker: Qian Jiannong (錢建農), Chairman and CEO, Fosun Tourism Group

10:30 AM - 11:15 AM | GREATER BAY AREA SESSION PART II in cooperation with The Macau Chinese Enterprise Association MACAO PERSPECTIVE (STRATEGIC PARTNER – CHINA DAILY)

MGM COTAI G/F, MGM Theater

Macao business leaders discuss how to leverage Macao’s strategic position, tourism and leisure capacities, and transportation and infrastructure effectiveness to secure the city’s ultimate positioning as a World Centre of Tourism and Leisure in the Greater Bay Area’s macrocosm of one-hour commuting circle and three-hour living circle.

Moderator: Carol Yu (于盈), Producer and Host of Phoenix TV

Panelists: (in alphabetical order by surname) Chen Hong (陳洪), President of Executive Committee and Chief Executive Officer, Air Macau Fu Jianguo (傅建國), Chairman of Board, Nam Kwong (Group) Company Limited; President, The Macau Chinese Enterprises Association Li Zhizhong (李志忠), Director of Special Committee of World Centre of Tourism and Leisure Construction of The Macau Chinese Enterprises Association; President of Association of Macao Tourist Agents Pang Chuan (龐川), Vice President of Macau University of Science and Technology Fanny Vong (黃竹君), President, Institute for Tourism Studies, Macao

CONCURRENT SESSIONS
10:15 AM - 11:15 AM | GASTRONOMY, CREATIVITY, TOURISM in cooperation with UNESCO

MGM COTAI 1/F, Ballroom

UNESCO works with its State Parties to promote the culture and practices associated with gastronomy through the World Heritage List and its List of Intangible Cultural Heritage Gastronomy is also represented in its Creative Cities Network, which places creativity and cultural industries at the heart of sustainable development. As there is a growing demand for gastronomy experiences globally, this session will explore the relationship between gastronomy, tourism and creativity. How are destinations in the EU and China using gastronomy and creativity to promote and protect their cultural heritage? How can creativity be applied to gastronomy to reflect cultural values, skills and craftsmanship? What are the strategic opportunities for promoting increased collaboration between the EU and China? And at the local level, can gastronomy play a role in achieving more meaningful exchanges between local communities and visitors?

Moderator: Peter DeBrine, Senior Project Officer, Sustainable Tourism, UNESCO World Heritage Centre

Panelists: (in alphabetical order by surname) Con Apostolopoulos, Senior Vice President, National Geographic Partners, Asia Pacific & the Middle East Paul Chaine, Head of Digital Development, Château de Versailles Diane Dodd, President, International Institute of Gastronomy, Culture, Arts and Tourism (IGCAT) Maria Helena de Senna Fernandes (文綺華), Director of Macao Government Tourism Office; Vice Chairman of Global Tourism Economy Forum Eric Philippart, Special Counsellor for the 2018 EU-China Tourism Year; Senior Expert at European Commission Yu Zhuo (于卓), Vice President, Mafengwo.com

11:15 AM - 11:30 AM | NETWORKING RECEPTION BY IPIM (Macao Trade & Investment Promotion Institute) MGM COTAI G/F, Theater Foyer
11:30 AM - 12:30 PM | TECHNOLOGY - THE VIRTUAL BRIDGE in cooperation with PATA

MGM COTAI G/F, MGM Theater

Artificial intelligence has been permeating our everyday lives and increasingly transforming the tourism industry. How do on-demand travel agencies, airlines, hotels, etc. use AI to improve the travel experience, and provide more customized and streamlined services? How do they maintain the right balance between human interaction and efficient automation? What systems have been put in place to protect the travellers and their personal data? Reaping the benefit of increased productivity from the use of AI, how does the industry tackle the issue of AI’s potential to replace people and therefore eliminating jobs?

Moderator: Mario Hardy, Chief Executive Officer of Pacific Asia Travel Association (PATA)

Panelists: (in alphabetical order by surname) Natalia Bayona, Senior Expert on Innovation and Digital Transformation Strategy of World Tourism Organization (UNWTO) Marco Campanari, Chairman and Chief Executive Officer of Hypefair VR. Svend Leirvaag, Vice President of Industry Affairs of Amadeus IT Group SA Sarah Mathews, Head of Destination Marketing APAC, TripAdvisor Regine von Stieglitz, President of the Board of Directors of Hotelschool the Hague

CONCURRENT SESSIONS
11:15 AM - 12:15 PM | TRADE AND BUSINESS PRESENTATION

MGM COTAI 1/F, Ballroom

Country Speakers: (in alphabetical order by surname) Robert Andrzejczyk, President, Polish Tourism Organization; Vice President, European Travel Commission (ETC)

Business Speakers: Kenneth R. Rehmann, Chief Financial Officer of Asia Pacific, Marriott International Mikko Turtiainen, Vice President, Global Sales, Finnair PIC

CONCURRENT SESSIONS
12:15 AM - 2:15 PM | PARTNER EVENT - PET CONFERENCE MGM COTAI 1/F, Ballroom
12:45 PM - 1:30 PM | GTEF 2018 CLOSING CEREMONY

MGM COTAI G/F, MGM Theater

Concluding Remarks Pansy Ho (何超瓊), Vice Chairman and Secretary-General of Global Tourism Economy Forum

GTEF 2019 Partner Countries Presentation - Argentina and Brazil (in alphabetical order by country or region) Sebastián Slobayen, Secretary of Coordination and Tourism Investments of National Tourism Ministry of Argentina Rafael Luisi, Chief of the Special Advisory for International Relations, Ministry of Tourism of Brazil

GTEF 2019 Featured Chinese Province Presentation - Jiangsu Chen Fen (陳芬), Deputy Director of Jiangsu Provincial Tourism Administration

Closing Remarks Alexis Tam Chon Weng (譚俊榮), Secretary for Social Affairs and Culture of the Macao Special Administrative Region Government; Executive Chairman of Global Tourism Economy Forum

3:00 PM - 5:00 PM | HIGHLIGHT TOUR OF MACAO SPONSORED BY MGTO (*PRIOR REGISTRATION IS REQUIRED)