GLOBAL TOURISM ECONOMY FORUM 2018

Since its inauguration in 2012, the GLOBAL TOURISM ECONOMY FORUM (GTEF) has become a much anticipated annual gathering for world leaders, tourism ministers, international CEOs and leading industry experts. As the rstforum to discuss the global tourism economy in the context of China’s far-reaching Belt and Road Initiative, GTEF pioneers topics at the top of the public-private agenda, focusing on creating opportunities for tourism promotion, investment and cooperation.

GTEF garnered a major acknowledgement of its relevance and impact in 2016 when Premier Li Keqiang cited GTEF as one of the 19 major economic initiatives and undertakings of the Macao SAR Government which the Central Government will support. As Macao moves towards becoming a World Centre of Tourism and Leisure, the Forum has played a key supporting role in diversifying and creating sustainable development of its economy.

As an of cial partner of the 2018 EU-China Tourism Year, GTEF will present the European Union (“EU”) as the Of cial Partner Region in its 7th edition on 23-24 October, 2018 in Macao to promote EU’s immense collective tourism offerings to China, the fastest growing and number one source market in the world since 2014. Under the theme of “Strategic Partnership in a New Era, Rising Momentum for a Shared Future,” GTEF will continue to play its strategic role as a pragmatic exchange platform to create a year-round series of important campaigns and events from roadshows and trade visits, and a 2-day program of keynote and panel sessions, bilateral meetings, business matching, exhibitions, workshops and cultural activities, to drive high-level dialogues on increasing tourism ows between China and Europe, enhancing EU countries’ understanding of Chinese visitors when traveling in Europe, and strengthening cooperation between the Chinese and EU authorities in the eld of tourism and its related economy.

In addition, GTEF 2018 will present Guangdong Province as the Featured Partner Chinese Province and highlight the megalopolis of the Guangdong-Hong Kong-Macao Greater Bay Area, home to 11 cities (9 in Guangdong Province),
over 68 million people and a regional GDP of over US$1.39 trillion. Highlighting Guangdong in GTEF 2018 supports the Central Government’s plan to develop a
city cluster in the Greater Bay Area to elevate regional development, drive economicgrowth ef ciency in the entire hub, and give full play to the distinctive strengths to each of the 11 cities.

 PRE-FORUM MONDAY, OCTOBER 22, 2018  

12:00 NN - 6:00 PM

DELEGATE REGISTRATION

MGM COTAI 1/F Foyer

1:00 PM - 5:00 PM

PARTNER EVENT - WTTC Asia Leader Forum (*BY INVITATION ONLY)

MGM COTAI L2M/F Vista

2:30 PM - 5:30 PM

GTEF 2018 FEATURED CHINESE PROVINCE - GUANGDONG NIGHT - PRESENTATION CUM DINNER  (*BY INVITATION ONLY)

MGM COTAI G/F MGM Theater

 DAY 1 TUESDAY, OCTOBER 23, 2018  

9:30 AM - 6:30 PM

DELEGATE REGISTRATION

MGM COTAI 1/F Ballroom Foyer

GTEF EXHIBITION

MGM COTAI G/F Spectacle

10:30 AM - 11:45 AM

Conducted in

English Mandarin

SI

Cantonese

English Mandarin Portuguese

OPENING CEREMONY (GUESTS TO BE SEATED BY 10:15AM)

MGM COTAI G/F MGM Theater

GTEF Opening Video

Welcome Remarks

Ho Hau Wah (何厚鏵), Vice Chairman, National Committee of the Chinese People’s Political

Consultative Conference; Forum Chairman, Global Tourism Economy Forum

Chui Sai On (崔世安), Chief Executive of Macao SAR

Opening Remarks

Zurab Pololikashvili, Secretary-General, World Tourism Organization (UNWTO)

Gao Yunlong (高雲龍), Chairman, All-China Federation of Industry & Commerce (ACFIC) Representative, Ministry of Culture & Tourism of China

Antti Peltomaki, Deputy Director General, Internal Market, Industry, Entrepreneurship and SMEs Directorate-General, European Commission

Kick-off Ceremony & Group Photo Session (Guests of Honor & Major Sponsors)

Opening Remarks

Gloria Guevara Manzo, President & Chief Executive Officer, World Travel & Tourism Council (WTTC)

Chris Bottrill, Chairman, Pacific Asia Travel Association (PATA)

Li Baochun (李寶春), Executive Deputy Secretary-General, World Tourism Cities Federation (WTCF)

Signing Remarks

11:45 AM - 12:00 PM

SPECIAL KEYNOTE

STRATEGIC CHINA-EU ECONOMIC PARTNERSHIPS IN THE NEW ERA

MGM COTAI G/F MGM Theater

Keynote Speaker: He Yafei (何亞非), Secretary General, International Mountain Tourism Alliance; Former Deputy Minister of the Overseas Chinese Affairs Office of the State Council; Former Deputy Minister of the Ministry of Foreign Affairs of the People’s Republic of China

12:00 PM - 12:08 PM

PRESENTATION OF UNWTO/GTERC JOINT RESEARCH REPORT

MGM COTAI G/F MGM Theater

Asia and the Pacific, the world’s largest region by population, continues to lead tourism development. In this joint World Tourism Organization and Global Tourism Economy Research Centre report, UNWTO representative will present tourism trends and outlook of the region; analyze Chinese Outbound Tourism to Europe and European Union Outbound Tourism to China; examine the new growth area of Asia: Development of the Greater Bay Area; and identify UNWTO’s key tourism agendas in the region.

Presenter: Xu Jing (徐京), Regional Director, Asia and the Pacific, UNWTO

12:30 PM - 2:00 PM

GTEF 2018 PARTNER REGION – EUROPEAN UNION LUNCH PRESENTATION (*BY INVITATION ONLY)

Grand Hyatt Macao, 1/F Ballroom

Toasts:

Istvan Ujhelyi, Vice Chairman, Tourism Task Force, European Parliament Ulrike Rauch-Keschmann, Vice Minister for Tourism and Regional Policy, Ministry for Sustainability and Tourism, Austria

Antti Peltomaki, Deputy Director General, Internal Market, Industry, Entrepreneurship and SMEs Directorate-General, European Commission

Speaker:

Marco Campanari, Founder & CEO, Hyperfair, Inc.

Karin Drda-Kühn, Managing Director, Culture and Work

Jacopo Sertoli, President, Welcome Chinese, Italy

2:30 PM - 2:45 PM

SPECIAL KEYNOTE

MGM COTAI 1/F Ballroom

Keynote Speaker: Jane Sun (孫潔), Chief Executive Officer & Director, Ctrip.com International, Ltd., China

2:45 PM - 4:15 PM

FACE TO FACE, MINISTERS AND PRIVATE SECTOR CEOs

STRATEGIC PARTNERSHIP – BUILDING BRIDGES OF COOPERATION

FOR SHARED BENEFITS in collaboration with UNWTO

MGM COTAI 1/F Ballroom

In the framework of the EU-China Tourism Year, leaders from both the public and private sectors of the European Union and China will gather to discuss the new momentum of their relationship and how to strengthen cooperation to make tourism “smarter” by stimulating innovation, digital transformation and facilitating travel. What are the forces influencing the tourism flows between the EU and China --ranging from technology, travel facilitation and connectivity to the changing attitudes of travellers? How, through greater cooperation, can these forces work to accelerate sustainable and inclusive growth in their respective economies?

Moderator: Anita Mendiratta, Founder, Cachet Consulting

Session Introduction: Zhu Shanzhong (祝善忠), Executive Director, UNWTO

Ministerial Panellists: (in alphabetical order by country or region)

Austria - Ulrike Rauch-Keschmann, Vice Minister, Tourism and Regional Policy, Ministry for Sustainability and Tourism

Republic of Estonia - Viljar Lubi, Deputy Minister, Economic Development, Ministry of Economic Affairs and Communications

Malta - Konrad Mizzi, Minister, Ministry of Tourism

Portugal - Ana Mendes Godinho, State Secretary of Tourism

Romania - Bogdan Gheorghe TRIF, Minister, Ministry of Tourism

Industry Panellists: (in alphabetical order by surname)

Alessandro Dassi, Chief Executive Office & General Manager, Thomas Cook Group Greater China & Far East

Mario Ferreira, Chairman, Mystic Invest, Portugal

Michael Frenzel, Honorary Chairman, Global Tourism Economy Forum, WTCC Ambassador Fu Zhuoyang (傅卓洋), Chairman, China Travel International Investment Hong Kong Ltd China Gloria Guevara Manzo, President & Chief Executive Officer, WTTC

Paavo Nõgene, Chief Executive Officer, AS Tallink Group, Estonia

Qian Jiannong (錢建農), Senior Vice President, Fosun International Limited, China

Christopher Rodrigues, Chairman, British Council, UK

4:15 PM - 4:35 PM

SPECIAL INTERVIEW

MGM COTAI 1/F Ballroom

Moderator: Carol Yu (于盈), Phoenix TV

Speaker:

Ge Huayong (葛華勇), Chairman, Unionpay, China

CONCURRENT SESSIONS

4.35 PM - 5.05 PM

EUROPEAN UNION PRESS CONFERENCE

MGM COTAI

2:30 PM - 6:30 PM

BUSINESS MATCHING

MGM COTAI 2M/F Vista

4:35 PM - 5:35 PM

FESTIVALS – BRIDGING TRADITIONS AND TOURISM

in cooperation with World Tourism Cities Federation, sponsored by UBS

MGM COTAI 1/F Ballroom

Government officials and experts from the member cities of the Federation will discuss the impact traditional cultural festivals have on the development and growth of their cities’ tourism economy. What role do traditional cultural festivals play in a city? How is a city’s cultural identity manifested in these festivals? What systems have been put in place to ensure economic growth is not achieved at the expense of the wellbeing of the local communities? How do city leaders strike the balance between keeping traditional cultural festivals alive while creating new cultural events (e.g. street food festivals, electronic art festivals, etc.) to enhance attraction of their cities?

Moderator: Li Xiang (李想), Director, The U.S.-Asia Center for Tourism & Hospitality Research, USA, Professor and Washburn Senior Research Fellow, Department of Tourism and Hospitality Management, Temple University

Opening Remarks: Ian Fan (范思恒), Director, Corporate Client Solutions, Asia, UBS AG

Panelists: (in alphabetical order by surname)

Wolfgang Georg Arlt, Professor, International Tourism Management, West Coast University of Applied Sciences, Germany

Signe Jungersted, Director, Development, Wonderful Copenhagen, Denmark

Martin McDermott, First Secretary, Scottish Affairs at the British Embassy in Beijing, UK

Lindsay Turner, Research Professor, Victoria University, Australia

Jan Vapaavuori, Mayor of Helsinki, Finland

5:35 PM - 6:45 PM

GASTRONOMY, CREATIVITY, TOURISM in cooperation with UNESCO

MGM COTAI 1/F Ballroom

UNESCO works with its State Parties to promote the culture and practices associated with gastronomy through the World Heritage List and its List of Intangible Cultural Heritage Gastronomy is also represented in its Creative Cities Network, which places creativity and cultural industries at the heart of sustainable development. As there is a growing demand for gastronomy experiences globally, this session will explore the relationship between gastronomy, tourism and creativity. How are destinations in the EU and China using gastronomy and creativity to promote and protect their cultural heritage? How can creativity be applied to gastronomy to reflect cultural values, skills and craftsmanship? What are the strategic opportunities for promoting increased collaboration between the EU and China? And at the local level, can gastronomy play a role in achieving more meaningful exchanges between local communities and visitors?

Moderator: Peter DeBrine, Senior Project Officer, Sustainable Tourism, UNESCO

Panelists: (in alphabetical order by surname)

Con Apostolopoulos, Head of National Geographic Partners for Asia Pacific and the Middle East, USA

Paul Chaine, Head of Digital, Château de Versailles, France

Diane Dodd, President & Founder, International Institute of Gastronomy, Culture, Arts and Tourism, Spain

Maria Helena de Senna Fernandes ( 文 綺 華 ), Director, Macao Government Tourism Office, Macao SAR

Michel Julian, Department Officer, Tourism Market Intelligence and Competitiveness, UNWTO

Eric Philippart, Special Counsellor For EU-China Tourism Year 2018, European Commission

7:30 PM - 9:00 PM

WELCOME DINNER HOSTED BY MACAO SAR GOVERNMENT

(*BY INVITATION ONLY)

Wynn Palace Ballroom

Welcome Speech

Maria Helena de Senna Fernandes (文綺華), Director, Macao Government Tourism Office, Macao SAR

TBC

YOUTH LEADERS ROUNDTABLE MEETING

(in cooperation with GBA Youth Federation)

 DAY 2 WEDNESDAY, OCTOBER 24, 2018  

8:00 AM - 10:00 PM

DELEGATE REGISTRATION

MGM COTAI 1/F Foyer

9:30 AM - 4:00 PM

GTEF EXHIBITION

MGM COTAI G/F Spectacle

9.00 AM - 9.20 AM

GREATER BAY AREA SESSION

(STRATEGIC PARTNER – CHINA DAILY)

SPECIAL KEYNOTE: TOURISM DEVELOPMENT IN GREATER BAY AREA

MGM COTAI 1/F Ballroom

Keynote Speaker:

Dai Bin (戴斌), President, China Tourism Academy

9.20 AM - 10.10 AM

GREATER BAY AREA SESSION PART I

PRIVATE SECTOR PERSPECTIVE

in cooperation with ACFIC

(STRATEGIC PARTNER – CHINA DAILY)

MGM COTAI 1/F Ballroom

Promoting mutual benefit and win-win cooperation to accomplish synergistic advancement between Guangdong, Hong Kong and Macao is the primary objective of the development of the Greater Bay Area. How can private enterprises cooperate to achieve this goal? What kind of opportunities will the Greater Bay Area create for the private sector in the region, especially with respect to the tourism economy? How can private companies face up to the challenges and capture the good fortunes?

Moderator: Zhou Li (周立), Editor-in-Chief, China Daily Asia Pacific

Panelists: (in alphabetical order by surname) Ding Zuohong (丁佐宏), Chairman of The Board, Yuexing Group

Shen Zhiqiang (申志強), Chief Executive Officer, YOUJIA, China

Wu Guoxiang ( 吳 國 翔 ), General Manager, Business Development and Marketing Department, China Southern Airlines

Yao Jun (姚軍),Chairman of the Board, Executive Director & the Chairman of the Nomination Committee, Overseas Chinese Town

Zhang Haitao (張海濤), Vice Chairman, President & Head of Asset Management, CITIC Capital Holdings Limited

Sam Wang (王磊), Co-founder, President, So Real VR Brand of Sky Limit Entertainment

10.10 AM - 11.00 AM

GREATER BAY AREA SESSION PART II MACAO PERSPECTIVE

in cooperation with The Macau Chinese Enterprise Association

(STRATEGIC PARTNER – CHINA DAILY)

MGM COTAI 1/F Ballroom

Macao business leaders discuss how to leverage Macao’s strategic position, tourism and leisure capacities, and transportation and infrastructure effectiveness to secure the city’s ultimate positioning as a World Centre of Tourism and Leisure in the Greater Bay Area’s macrocosm of one-hour commuting circle and three-hour living circle.

Moderator: Carol Yu (于盈), Phoenix TV

Panelists: (in alphabetical order by surname)

Fu Jianguo (傅建國), Chairman of Board, Nam Kwong (Group) Company Limited; President, The Macau Chinese Enterprises Association

Li Zhizhong (李志忠), Director, Special Committee of World Centre of Tourism and Leisure Construction, The Macau Chinese Enterprises Association; President, Association of Macao Tourist Agents

Fanny Vong (黃竹君), President, Institute for Tourism Studies

11.00 AM - 11.30 AM

NETWORKING RECEPTION BY IPIM (Macao)

Trade & Investment Promotion Institute)

MGM COTAI 1/F Ballroom Foyer

11.30 AM - 12.30 PM

TECHNOLOGY - THE VIRTUAL BRIDGE

in cooperation with PATA

MGM COTAI 1/F Ballroom

Artificial intelligence has been permeating our everyday lives and increasingly transforming the tourism industry. How do on-demand travel agencies, airlines, hotels, etc. use AI to improve the travel experience, and provide more customized and streamlined services? How do they maintain the right balance between human interaction and efficient automation? What systems have been put in place to protect the travellers and their personal data? Reaping the benefit of increased productivity from the use of AI, how does the industry tackle the issue of AI’s potential to replace people and therefore eliminating jobs?

Moderator: Mario Hardy, CEO, PATA

Panelists: (in alphabetical order by surname) Natalia Bayona, Senior Expert, Innovation and Digital Transformation Strategy, UNWTO

Marco Campanari, Founder & CEO, Hyperfair, Inc.

Svend Leirvaag, Vice President, Industry Affairs of Amadeus, Amadeus IT Group SA

Sarah Mathews, Head of Destination Marketing APAC, TripAdvisor

Regine von Stieglitz, President, HotelSchool the Hague

CONCURRENT SESSIONS

9.00 AM - 10.30 AM

CHINA OUTBOUND TOURISM WORKSHOP

in cooperation with Ivy Alliance

CHINESE OUTBOUND TOURISM IN TRANSITION:

NEW DEMANDS, EMERGING FEATURES AND PATTERNS

MGM COTAI Salon 3

With over 130 million outbound departures and approx. US$258 billion outbound tourism expenditure a year, China remains the most important source market for global tourism. After 20 years of exponential growth, China’s outbound tourism has entered a new development phase. Fresh opportunities and challenges abound in the current economic-political environment - China’s transformation of its economic development model, China-US trade war, and fluctuation of Chinese currency. How will these issues impact China’s outbound tourism? Will China’s outbound tourism source and consumption structures change? How do European tourism suppliers embrace the growing demands of Chinese F.I.T. and customized tours in ECTY2018 and beyond? How do they safeguard Chinese tourists’ concerns for safety and service quality?

Keynote Speech

Speakers:

Wang Xinjun (王新軍), Chief Executive Officer, Ivy Alliance

Beijing Huayuan Tours

Guo Dongjie (郭東杰), Chairman & Chief Executive Officer, Beijing Huayuan Tours

Panel Discussion

Moderator: Wang Xinjun (王新軍), Chief Executive Officer, Ivy Alliance

Panelists: (in alphabetical order by surname)

Raimonds Aleksejenko, Deputy State Secretary, Ministry of Economics, Latvia

Alessandra Priante, Head of International Relations – Multilateral (UNWTO, OECD, Europe), Ministry of Culture and Tourism

Alexander Stedtfeld, Deputy Head of Division, Tourism Policy, Federal Ministry for Economic Affairs, Germany

Guo Dongjie (郭東杰), Chairman & Chief Executive Officer, Beijing Huayuan Tours

Lu Jun (陸軍), General Manager, CITS Group Shanghai Co., Ltd

10.30 AM - 11.45 AM

TRADE AND BUSINESS PRESENTATION

MGM COTAI L2M/F Vista

Country Speakers: (in alphabetical order by surname)

Robert Andrzejczyk, President, Polish Tourism Organization; Vice President, European Travel Commission (ETC)

Niail Gibbons, Chief Executive Officer, Tourism Ireland

Business Speakers:

Bruno Matheu, Founder, BLM Consulting

Kenneth R. Rehmann, Chief Financial Officer, Asia Pacific Marriot International

Mikko Turtainen, Vice President, Global Sales, Finnair

11.45 AM - 13.45AM

PARTNER EVENT - PET CONFERENCE

MGM COTAI L2M/F Vista

12:45 PM - 1:30 PM

GTEF 2018 CLOSING CEREMONY

MGM COTAI 1/F Ballroom

Concluding Remarks

Pansy Ho , Vice Chairman & Secretary-General, Global Tourism Economy Forum

Closing Remarks

Alexis Tam , Secretary for Social Affairs and Culture of the Government of Macao SAR; Executive Chairman, Global Tourism Economy Forum

GTEF 2019 Partner Countries Presentation- Argentina and Brazil (in alphabetical order by country or region)

(in alphabetical order by country or region)

Sebastián Slobayen, Secretary of Coordination and Investment, Ministry of Tourism, Argentina

Rafael Luisi, Special advisor, International Relations Office, Ministry of Tourism, Brazil

GTEF 2019 Featured Chinese Province Presentation

1:30 PM - 3:00 PM

DELEGATE LUNCH

MGM COTAI Restaurants

EU MINISTERS LUNCH HOSTED BY SECRETARY ALEXIS TAM

(*BY INVITATION ONLY)

MGM COTAI, Grill 58

GTEF SUPPORTING UNIT LUNCH HOSTED BY SECRETARY- GENERAL PANSY HO (*BY INVITATION ONLY) MGM COTAI, G/F Chun (TBC)

3:00 PM - 5:00 PM

HIGHLIGHT TOUR OF MACAO SPONSORED BY MGTO

(*PRIOR REGISTRATION IS REQUIRED)

4:00 PM - 8:30 PM

VISIT TO HENGQIN GOVERNMENT TOUR & DINNER AT CHIMELONG (*BY INVITATION ONLY)