Since its inauguration in 2012, the GLOBAL TOURISM ECONOMY FORUM (GTEF) has become a much anticipated annual gathering for world leaders, tourism ministers, international CEOs and leading industry experts. As the rstforum to discuss the global tourism economy in the context of China’s far-reaching Belt and Road Initiative, GTEF pioneers topics at the top of the public-private agenda, focusing on creating opportunities for tourism promotion, investment and cooperation.

GTEF garnered a major acknowledgement of its relevance and impact in 2016 when Premier Li Keqiang cited GTEF as one of the 19 major economic initiatives and undertakings of the Macao SAR Government which the Central Government will support. As Macao moves towards becoming a World Centre of Tourism and Leisure, the Forum has played a key supporting role in diversifying and creating sustainable development of its economy.

As an of cial partner of the 2018 EU-China Tourism Year, GTEF will present the European Union (“EU”) as the Of cial Partner Region in its 7th edition on 23-24 October, 2018 in Macao to promote EU’s immense collective tourism offerings to China, the fastest growing and number one source market in the world since 2014. Under the theme of “Strategic Partnership in a New Era, Rising Momentum for a Shared Future,” GTEF will continue to play its strategic role as a pragmatic exchange platform to create a year-round series of important campaigns and events from roadshows and trade visits, and a 2-day program of keynote and panel sessions, bilateral meetings, business matching, exhibitions, workshops and cultural activities, to drive high-level dialogues on increasing tourism ows between China and Europe, enhancing EU countries’ understanding of Chinese visitors when traveling in Europe, and strengthening cooperation between the Chinese and EU authorities in the eld of tourism and its related economy.

In addition, GTEF 2018 will present Guangdong Province as the Featured Partner Chinese Province and highlight the megalopolis of the Guangdong-Hong Kong-Macao Greater Bay Area, home to 11 cities (9 in Guangdong Province), over 68 million people and a regional GDP of over US$1.39 trillion. Highlighting Guangdong in GTEF 2018 supports the Central Government’s plan to develop a city cluster in the Greater Bay Area to elevate regional development, drive economicgrowth ef ciency in the entire hub, and give full play to the distinctive strengths to each of the 11 cities.