GLOBAL TOURISM ECONOMY FORUM MACAO 2017

OCTOBER 16-17, 2017: MACAO SAR, PEOPLE’S REPUBLIC OF CHINA


2017 AGENDA OVERVIEW

PROGRAM OVERVIEW

Regional Collaboration Towards a Better Future

In six short years, THE GLOBAL TOURISM ECONOMY FORUM (GTEF) has become a much-anticipated annual gathering for world leaders, tourism ministers, global CEOs and leading experts in travel and tourism. As the first forum to make the ground-breaking introduction of the “Belt and Road Initiative” in the context of international tourism, GTEF pioneers topics at the top of the public-private agenda. These include cross-border public and private collaboration, tourism as a driver of sustainable economic development, and the ever-changing consumer habits driving global travel.

Chinese Premier Li Keqiang has cited GTEF as one of 19 key initiatives undertaken by the Macao SAR Government to enhance its economy, a major acknowledgement GTEF’s relevance and success. As the city moves towards becoming a World Centre of Tourism and Leisure, the Forum has played a key supporting role in diversifying and creating sustainable development of Macao’s economy.

The Forum also aims to build global partnerships by capitalizing on face-to-face exchanges. Each year GTEF features one international country partner as well as one China provincial partner. GTEF has proven to be an effective platform for trade networking and business-matching that enables delegates from China and around the world to create future alliances and partnerships. All of this and more makes the GTEF the place for productive and future discussions on sustainable tourism.

    The Forum will convene around the following topics:

  • Embracing regional collaboration for collective growth
  • Promoting a shared vision through regional collaboration
  • Elevating technology in tourism to the next level
  • The Greater Bay Area – visionary collaboration in the making
  • Innovative Responsible Entrepreneurs
  • Building a brighter future for cities through collaboration
  • Consumption upgrade & market strategies
  • Asia tourism trends

SUNDAY, OCTOBER 15, 2017

12:00 PM - 6:00 PM

DELEGATE REGISTRATION

Macau Tower

MONDAY, OCTOBER 16, 2017

9:00 AM - 6:00 PM

GTEF EXHIBITION & BUSINESS MATCHING

Macau Tower Grand Hall 1-2

10:30 AM - 12:00 PM

GTEF 2017 OPENING CEREMONY

(Guests seated by 10:15am)
Grand Hyatt Macau, Grand Ballroom

12:00 PM - 12:30 PM

SPECIAL KEYNOTE INTERVIEW

Grand Hyatt Macau, Grand Ballroom

Interviewee: Taleb Rifai, Secretary-General, UNWTO
Interviewer: Pansy Ho, Vice Chairman & Secretary-General, GTEF

12:30 PM - 2:00 PM

2017 FEATURED CHINESE PROVINCE - GUIZHOU PRESENTATION LUNCH (*BY INVITATION ONLY)

Grand Hyatt Macau, Junior Ballroom

12:30 PM - 2:30 PM

TRANSPORTATION FROM GRAND HYATT TO MACAU TOWER

1:30 PM - 2:30 PM

DELEGATE BUFFET LUNCH

Café 360, Macau Tower

2:30 PM - 2:38 PM

PRESENTATION OF UNWTO/GTERC JOINT RESEARCH PROJECT

Macau Tower L4 Theatre

 

Asia Tourism Trends 2017

Asia and the Pacific, the world’s largest region by population, continues to lead tourism development. In
this joint World Tourism Organization and Global Tourism Economy Research Centre report, UNWTO
representative will present tourism trends and outlook of the region; showcase how technology is driving
revolutionary changes in the tourism industry; highlight the importance of regional collaboration, an
integral element of the celebration of the UN 2017 International Year of Sustainable Tourism for
Development; and identify UNWTO’s key tourism agendas in the region.

2:40 PM - 4:00 PM

FACE TO FACE, MINISTERS AND PRIVATE SECTOR CEOS (IN COLLABORATION WITH UNWTO)

Macau Tower L4 Theatre

 

Embracing Regional Collaboration for Collective Growth

The global exchange of people and ideas continues to be driven by strong proponents of free trade and
cross-border cooperation. China’s Belt and Road Initiative has been a prominent champion of such
policies, creating a number of collaborative economic frameworks such as the “16+1” with the Central
and Eastern European Countries. These frameworks will serve as the foundations of future regional
alliances, of which cooperation in the travel economy will become a prominent topic. In this session,
international leaders from both the public and private sectors will discuss how regional and trans-regional
collaboration can create positive developments that expand beyond geographic regions. What constitutes
the scope of cooperation for these partnerships in the travel economy? When it comes to building a travel
economy, what forms of cross-border collaboration are most viable? What formats of public-private
partnership create the best long-term results? How can governments create incentive for the private sector
to promote sustainable growth? How can individual countries and markets benefit from regional alliances?

4:00 PM - 5:00 PM

2017 PARTNER REGION - CEECS PRESENTATION

Macau Tower L4 Theatre

5:00 PM - 6:00 PM

NETWORKING RECEPTION ORGANISED BY MACAO TRADE AND INVESTMENT PROMOTION INSTITUTE (IPIM)

Macau Tower L4 Grand Hall 1-2

5:15 PM - 6:00 PM

TRANSPORTATION FROM MACAU TOWER TO WYNN PALACE

6:30 PM - 9:00 PM

WELCOME DINNER HOSTED BY MACAO SAR GOVERNMENT (* BY INVITATION ONLY)

Wynn Palace, Ballroom

TUESDAY, OCTOBER 17, 2017

9:00 AM - 6:00 PM

GTEF EXHIBITION & BUSINESS MATCHING

Macau Tower Grand Hall 1-2

8:30 AM - 9:15 AM

TCC / CWCC BREAKFAST (*By invitation only)

Lua Azul, Macau Tower L3

8:55 AM- 9:00 AM

SETTING THE SCENE VIDEO

9:00 AM - 9:20 AM

SPECIAL KEYNOTE INTERVIEW

Macau Tower L4 Theatre

9:20 AM - 12:30 PM

PANEL SESSIONS

Macau Tower L4 Theatre

Choice of Panel Sessions

 9:20 AM - 10:30 AM

REGIONAL COLLABORATION – PUBLIC SECTOR PERSPECTIVE (SUPPORTED BY PATA)

 

Promoting a Shared Vision through Regional Collaboration

Sharing the common goal of promoting their distinct region as a single tourism destination, 3 very special alliances continue to be the driving forces in regional collaboration. Experts will shed lights on the historic context in which these alliances were created. What is the impact of these alliances on their regiona tourism economy? How do they leverage common history and culture to share one story with global audiences? How do they balance pursuit of increased connectivity, improved competitiveness and greater sense of community with the need to create sustainable tourism models?

 

REGIONAL COLLABORATION – TECHNOLOGY PERSPECTIVE (SUPPORTED BY PATA)

 

Elevating Technology in Tourism to the Next Level

Fast-changing technologies in bookings, payments, mobility and transportation are enabling travelers to maximize their travel experience at the touch of a screen. In this session, industry leaders will talk about how technology in tourism can contribute to regional collaboration. How can technology enable tourism stakeholders to custom-make travel experience for single and regional markets? How do mobile and platform-integrated technologies transform travelers’ pre-trip, on-the-ground and post-trip experiences across regions? What is the impact of successful collaborative projects that leverage mobile and social media apps?

 10:30 AM - 11:30 AM

REGIONAL COLLABORATION – CHINA PERSPECTIVE

 

The Greater Bay Area – Visionary Collaboration in the Making

Chinese Premier Li Keqiang’s announcement of the Central Government’s plan for the “development of a city cluster in the Guangdong-Hong Kong-Macau Greater Bay Area” has injected new momentum into the economic concept of a Greater Bay Area in South China. The plan aims to elevate regional development 4 to economic growth efficiency in the hub as a whole, while giving full play to the distinctive strengths of the Guangdong Province (with its 9 cities), Hong Kong and Macau. In this session, government officials and academia will share their outlook on the Greater Bay Area, home to over 67.6 million people, with a total GDP of over US$1.3 trillion in 2016. What are the policies that drive this ambitious regional collaboration initiative? What role will the Greater Bay Area play in this area’s tourism economy and in the global tourism economic supply chain? What kind of new opportunities can this regional collaboration bring to tourism growth and development?

 11:30 AM -12:30 PM

SUSTAINABILITY - YOUTH LEADERSHIP PERSPECTIVE (IN PARTNERSHIP WITH CHINA DAILY)

 

Innovative Responsible Entrepreneurs

Since the adoption of the 2030 Agenda for the Sustainable Development and its 17 Sustainable Development Goals (SDGs) in September 2015, the global community has continued to show its commitment to end poverty, protect the planet and build a more sustainable world. Government leaders, industry leaders, civil society and academia have continued to formulate strategies to achieve the SDGs. In this session, young leaders will talk about their organizations’ unique path to contributing to the building of a more sustainable world under their command. What are their thoughts on responsible entrepreneurship and good corporate citizenship? How do they formulate their corporate missions and measure their corporate achievement in the context of sustainability? How do they use entrepreneurship and innovation to achieve the sustainable development goals of ending poverty, empowering youth, and preserving the planet? What are the challenges they encounter? How do they turn these challenges into opportunities that increase social benefits and improve lives for future generations?

9:00 AM - 12:30 PM

CONCURRENT SESSIONS & WORKSHOPS

Macau Tower Grand Hall 3

Choice of Concurrent Sessions

 9:00 AM - 10:30 AM

CHINA OUTBOUND TOURISM WORKSHOP – EUROPE SPECIAL (ORGANISED BY IVY ALLIANCE)

 

Consumption Upgrade & Market Strategies

After 20 years' high-speed growth, Chinese Outbound Tourism has entered the new phase of transformation and upgrade. Changes are happening in many aspects: the structure of travel demand, the structure of tour product and the market format. The "Millennial Generation" is growing into the major source of Chinese outbound travellers. F.I.T., customized and themed tour products are more and more favoured by the market. The Workshop will share the following contents: new features, latest trends and tourist-generating regions of Chinese outbound tourism market; quality tourism and rebuilding the business chain under new policy/market environment; potentials of Chinese citizens visiting Europe and product transformation; effective China market strategies for Central and Eastern European countries; how to develop the "WOW" tour product; how can tourism suppliers provide quality services to Chinese tourists; how can European tourism organizations/suppliers cooperate with Chinese outbound tour operators in the 2018 Sino-Europe Tourism Year.

 10:30 AM - 11:30 AM

UNESCO SESSION (IN PARTNERSHIP WITH UNESCO)

 11:30 AM - 12:30PM

REGIONAL COLLABORATION - WORLD CITIES PERSPECTIVE (PRESENTED BY WTCF)

 

Building a Brighter Future for Cities through Collaboration

The world urbanization rate has exceeded 54%. UN’s Department of Economic and Social Affairs forecasts that by 2050, 66% of the world’s population is projected to be urban. WTCF’s report shows that cities have been playing a more and more important role in global social, economic and tourism development since they are the main destinations, tourist generators and innovation explorers. In the context of regional collaboration and sustainable development, cities are expected to contribute more through collaboration. In this session, panelists will speak on the topics of City Clusters and Tourism Development, the B&R Initiative and Cities’ Collaboration, Tourism Collaboration in the World Famous Bay Areas, and Cities’ Collaboration for Sustainable Tourism; and will address the following questions: What is the relationship between city cluster and tourism development? What are the mechanisms and best practices of tourism collaboration for different city clusters? How to diversify the channels of tourism collaborations among cities along B&R, particularly the pillar cities? What are the experiences of world famous bay areas in terms of tourism collaboration? What can cities learn from each other in terms of sustainable tourism?

12:30 PM - 2:00 PM

GTEF 2017 CLOSING CEREMONY & THE UNESCO ASIA-PACIFIC AWARDS FOR CULTURAL HERITAGE CONSERVATION AWARD PRESENTATION LUNCH

Macau Tower L3 Banquet Hall

2:00 PM - 2:30 PM

GTEF POST-FORUM PRESS CONFERENCE (TBC)

Macau Tower

2:00PM - 5:00 PM

HIGHLIGHT TOUR OF MACAO HERITAGE SPONSORED BY MGTO (*PRE-REGISTRATION ONLY)