GLOBAL TOURISM ECONOMY FORUM MACAO 2017

OCTOBER 16-17, 2017: MACAO SAR, PEOPLE’S REPUBLIC OF CHINA


2017 AGENDA OVERVIEW

PROGRAM OVERVIEW

Regional Collaboration Towards a Better Future

In six short years, THE GLOBAL TOURISM ECONOMY FORUM (GTEF) has become a much-anticipated annual gathering for world leaders, tourism ministers, global CEOs and leading experts in travel and tourism. As the first forum to make the ground-breaking introduction of the “Belt and Road Initiative” in the context of international tourism, GTEF pioneers topics at the top of the public-private agenda. These include cross-border public and private collaboration, tourism as a driver of sustainable economic development, and the ever-changing consumer habits driving global travel.

Chinese Premier Li Keqiang has cited GTEF as one of 19 key initiatives undertaken by the Macao SAR Government to enhance its economy, a major acknowledgement GTEF’s relevance and success. As the city moves towards becoming a World Centre of Tourism and Leisure, the Forum has played a key supporting role in diversifying and creating sustainable development of Macao’s economy.

The Forum also aims to build global partnerships by capitalizing on face-to-face exchanges. Each year GTEF features one international country partner as well as one China provincial partner. GTEF has proven to be an effective platform for trade networking and business-matching that enables delegates from China and around the world to create future alliances and partnerships. All of this and more makes the GTEF the place for productive and future discussions on sustainable tourism.

    The Forum will convene around the following topics:

  • Embracing regional collaboration for collective growth
  • Promoting a shared vision through regional collaboration
  • Driving tourism economic growth through innovation and technology
  • The Greater Bay Area – visionary collaboration in the making
  • Building a brighter future for cities through collaboration
  • World heritage & regional cooperation
  • Consumption upgrade & market strategies
  • Asia tourism trends

SUNDAY, OCTOBER 15, 2017

12:00 PM - 6:00 PM

DELEGATE REGISTRATION

Macau Tower L3

MONDAY, OCTOBER 16, 2017

9:00 AM - 6:00 PM

GTEF EXHIBITION & BUSINESS MATCHING

Macau Tower L4 Grand Hall 1-2
10:30 AM - 12:00 PM

GTEF 2017 OPENING CEREMONY

(Guests seated by 10:15am)
Grand Hyatt Macau, Grand Ballroom
12:00 PM - 12:20 PM

KEYNOTE

Grand Hyatt Macau, Grand Ballroom

He Yafei (何亞非), Secretary General of International Mountain Tourism Alliance (IMTA); Former Deputy Minister of the Overseas Chinese Affairs Office of the State Council; Former Deputy Minister of the Ministry of Foreign Affairs of the People’s Republic of China (China) (TBC)

12:30 PM - 2:00 PM

2017 FEATURED CHINESE PROVINCE - GUIZHOU PRESENTATION LUNCH (*BY INVITATION ONLY)

Grand Hyatt Macau, Junior Ballroom
12:00 PM - 2:30 PM

TRANSPORTATION FROM GRAND HYATT TO MACAU TOWER

1:30 PM - 2:30 PM

DELEGATE BUFFET LUNCH

Café 360, Macau Tower L60
2:30 PM - 3:00 PM

SPECIAL KEYNOTE

Macau Tower L4 Theatre

Keynote Speaker: Taleb Rifai, Secretary-General, UNWTO (Spain)

Speakers (in alphabetical order by surname):

H.R.H. Princess Dana Firas, President of the Board of Petra National Trust (Jordan)

Gloria Guevara Manzo, President and Chief Executive Officer of World Travel & Tourism Council (WTTC) (Mexico)

Mario Hardy, CEO, PATA (Thailand)

Pansy Ho (何超瓊), Vice Chairman & Secretary-General, GTEF

Gerald Lawless, Chairman, World Travel & Tourism Council (WTTC); Head of Tourism and Hospitality, Dubai Holding (UK)

H.R.H. Shaikha Mai Bint Mohammed Al Khalifa, President of Bahrain Authority for Culture and Antiquities (Bahrain)

Moderator: Michael Frenzel, Chairman Emeritus, TUI Group (Germany)

3:00 PM - 4:00 PM

SPECTACULAR, FUN AND PRIZES – CEENTER: CENTRAL AND EASTERN EUROPE

Macau Tower L4 Theatre
4:00 PM - 4:30 PM

NETWORKING RECEPTION ORGANISED BY MACAO TRADE AND INVESTMENT PROMOTION INSTITUTE (IPIM) & SPONSORED BY BNP PARIBAS PRIVATE WEALTH MANAGEMENT

Macau Tower L4 Grand Hall 1-2
4:00 PM - 4:30 PM

16+1 CENTRAL AND EASTERN EUROPE TOURISM EXCHANGE WITH CHINA (*BY INVITATION ONLY)

Macau Tower L3 Banquet Hall 8 (Venue TBC)
4:30 PM - 6:00 PM

FACE TO FACE, MINISTERS AND PRIVATE SECTOR CEOS (IN COLLABORATION WITH UNWTO)

Macau Tower L4 Theatre

Embracing Regional Collaboration for Collective Growth

The global exchange of people and ideas continues to be driven by strong proponents of free trade and cross-border cooperation. China’s Belt and Road Initiative has been a prominent champion of such policies, creating a number of collaborative economic frameworks such as the “16+1” with the Central and Eastern European Countries. These frameworks will serve as the foundations of future regional alliances, of which cooperation in the travel economy will become a prominent topic. In this session, international leaders from both the public and private sectors will discuss how regional and trans-regional collaboration can create positive developments that expand beyond geographic regions. What constitutes the scope of cooperation for these partnerships in the travel economy? When it comes to building a travel economy, what forms of cross-border collaboration are most viable? What formats of public-private partnership create the best long-term results? How can governments create incentive for the private sector to promote sustainable growth? How can individual countries and markets benefit from regional alliances?

Lead Speaker: Taleb Rifai, Secretary-General, UNWTO (Spain)

Ministerial speakers (in alphabetical order by country and region):

Mirko Šarović, Minister of Foreign Trade and Economic Relations, Bosnia and Herzegovina

Milko Teofilov, Deputy Minister of Tourism, Republic of Bulgaria

Thong Khon, Minister of Tourism of Cambodia

Li Shihong (李世宏), Vice Chairman of China National Tourism Administration (CNTA)

Levente Magyar, Deputy Minister of Foreign Affairs and Trade, Hungary

Juris Stinka, State Secretary of the Ministry of Economics, Republic of Latvia

Alexis Tam (譚俊榮), Secretary for Social Affairs & Culture, Macao SAR Government

Kreshnik Bekteshi, Minister of Economy, Republic of Macedonia (TBC)

TBC, State Secretary of the Ministry of Sustainable Development and Tourism of Montenegro

Siew Ka Wei (蕭家偉), Chairman of Tourism Malaysia

Cristina Ionela Tărteață, State Secretary of the Ministry of Tourism, Romania

Renata Pindzo, Deputy Minister of Trade, Tourism & Telecommunications, Republic of Serbia

Private sector speakers (in alphabetical order by surname):

Vicenco Blagaic, Chairman and CEO, Dubrovnik Pearl (Croatia)

Bohuš Hlavatý, CEO, Chairman of the Board of Directors, Tarty Mountain Resorts (Slovak Republic)

Peter Jávorkai, Managing Director, Premium Incoming Hungary (Hungary)

Jost Lammers, CEO, Budapest Airport (Hungary)

Rafal Milczarski, CEO & President of the Management Board, LOT Polish Airlines (Poland)

Xin Di (辛笛), Chairman and CEO, HNA Tourism Group Co., Ltd. (China) (TBC)

Yu Ling (余泠), Chairman, Guizhou Tourism Group (China) (TBC)

Zhang Xuewu (張學武), Chairman, China National Travel Service Group Corporation (China)

Moderator: Anita Mendiratta, Founder and Managing Director, CACHET Consulting; Special Advisor to the Secretary-General of UNWTO (UK)

6:00 PM - 6:30 PM

TRANSPORTATION FROM MACAU TOWER TO WYNN PALACE

6:30 PM - 8:30 PM

WELCOME DINNER HOSTED BY MACAO SAR GOVERNMENT (* BY INVITATION ONLY)

Wynn Palace, Ballroom
8:30 PM

END OF DAY 1

TUESDAY, OCTOBER 17, 2017

9:00 AM - 6:00 PM

GTEF EXHIBITION & BUSINESS MATCHING

Macau Tower L4 Grand Hall 1-2
8:30 AM - 9:15 AM

TCC / CWCC BREAKFAST (*By invitation only)

Lua Azul, Macau Tower L3

PANEL SESSIONS

Macau Tower L4 Theatre
Choice of Panel Sessions
9:25 AM- 9:30 AM

SETTING THE SCENE VIDEO

9:30 AM - 9:38 AM

PRESENTATION OF UNWTO/GTERC JOINT RESEARCH PROJECT

Macau Tower L4 Theatre

Asia Tourism Trends 2017

Asia and the Pacific, the world’s largest region by population, continues to lead tourism development. In this joint World Tourism Organization and Global Tourism Economy Research Centre report, UNWTO representative will present tourism trends and outlook of the region; showcase how technology is driving revolutionary changes in the tourism industry; highlight the importance of regional collaboration, an integral element of the celebration of the UN 2017 International Year of Sustainable Tourism for Development; and identify UNWTO’s key tourism agendas in the region.

Speaker: Xu Jing (徐京), Executive Secretary & Regional Director Asia and the Pacific, UNWTO (Spain)

9:40 AM - 11:30 AM

REGIONAL COLLABORATION – PERSPECTIVE FROM THE ALLIANCES (SUPPORTED BY PATA)

Promoting a Shared Vision through Regional Collaboration

Sharing the common goal of promoting their distinct region as a single tourism destination, 3 very special alliances continue to be the driving forces in regional collaboration. Experts will shed lights on the historic context in which these alliances were created. What is the impact of these alliances on their regional tourism economy? How do they leverage common history and culture to share one story with global audiences? How do they balance pursuit of increased connectivity, improved competitiveness and greater sense of community with the need to create sustainable tourism models?

Speakers (in alphabetical order by surname):

Imtiaz Muqbil, Executive Director, Travel Impact Newswire (Thailand)

Jens Thraenhart, Executive Director, Mekong Tourism Organizing Office (Thailand)

Frantisek Reismuller, Project Manager Marketing-China Specialist, European Travel Commission (ETC) (Belgium)

Moderator: Mario Hardy, CEO, PATA (Thailand)

INNOVATION AND TECHNOLOGY (SUPPORTED BY PATA)

Driving Tourism Economic Growth through Innovation and Technology

The ever-growing number of tourists who travel within and across their regions and internationally shows the dynamics of the tourism economy. In this session, industry leaders will discuss how they drive economic growth through innovation and/or technology. What are the economic or social trends that have the most impact on their businesses? How do they capitalize on these trends to create innovation and technology solutions to meet travelers’ wants and needs and enhance travelers’ pre-trip, on-the-ground and post-trip experiences? Are they changing travel behaviors or are travelers changing their business models?

Speakers (in alphabetical order by surname):

Chen Shan (陳閃), Board Chairman, Zhonglu Co. Ltd. (China)

Chen Zenyu (諶振宇), CEO, Qunar.com (China)

Witman Hung (洪為民), Principal liaison officer for Hong Kong, Shenzhen Qianhai Authority (HK)

Li Xiomei (李小梅), President & General Manager, Yunnan Mekong Group (China)

Shen Zhiqiang (申志強), CEO, Mayi.com (China)

József Szigetvári, Managing Director, Szallas.hu (Hungary)

Wang Junhao (王均豪), Vice Chairman and President, JuneYao Group (China)

Yu Ning Ning (于寧寧), President of China International Travel Services (China) (TBC)

Moderator: Sarah Mathews, Chairperson, PATA; Head of Destination Marketing APAC, TripAdvisor (HK)

11:30 AM - 12:30 PM

REGIONAL COLLABORATION – CHINA PERSPECTIVE (IN PARTNERSHIP WITH CHINA DAILY)

The Greater Bay Area – Visionary Collaboration in the Making

The latest statistics show that the Greater Bay Area – which takes in Guangdong province with its 9 cities, Hong Kong and Macao – received a total of more than 400 million tourists and tourism revenue of more than 1 trillion yuan ($153 billion) in 2016. Hong Kong and Macao remained the top destinations for mainland tourists, comprising 58 percent of the 122 million outbound travelers. Together with the central government’s plan for the development of a city cluster in the Guangdong-Hong Kong-Macao Greater Bay Area, led by Chinese Premier Li Keqiang, the plan is expected to elevate regional development and economic growth efficiency in the hub as a whole, while giving full play to the distinctive strengths of the region.

In this session, government officials and academics will share their outlook on the Greater Bay Area, which covers 5 percent of the country’s population but created 13 percent of the nation’s GDP in 2016. What are the policies that drive this ambitious regional collaboration initiative? What role will the Greater Bay Area play in this region’s tourism economy and in the global tourism economic supply chain? How can the Greater Bay Area’s tourism industry benefit from this regional collaboration?

Keynote Speaker: Bao Jigang (保繼剛), Director, Monitoring Centre for UNWTO Sustainable Tourism Observatories (MCSTO) (China)

Speakers (in alphabetical order by surname):

Cathy Chu (朱曼鈴), Commissioner for Tourism of Tourism Commission, HKSAR (HK)

Maria Helena de Senna Fernandes (文綺華), Director, Macao Government Tourism Office (Macao)

Jia Yucheng (賈玉成), Deputy Director General of Planning and Finance Department, China National Tourism Administration (CNTA) (China)

Sio Chi Wai (蕭志偉), President, Macau Development Strategy Research Centre (Macao)

Haiyan Song (宋海岩), Associate Dean (Research) and Chair Professor of School, Hotel & Tourism Management, The Hong Kong Polytechnic University (HK)

Moderator: Wen Zhongduo (文綜鐸), Deputy Editor-in-Chief , China Daily Asia Pacific (China)

CONCURRENT SESSIONS & WORKSHOPS

Macau Tower L4 Grand Hall 3
Choice of Concurrent Sessions
8:55 AM- 9:00 AM

SETTING THE SCENE VIDEO

9:00 AM - 10:30 AM

CHINA OUTBOUND TOURISM WORKSHOP – EUROPE SPECIAL (ORGANISED BY IVY ALLIANCE & SPONSORED BY UBS)

Consumption Upgrade & Market Strategies

After 20 years' high-speed growth, Chinese Outbound Tourism has entered the new phase of transformation and upgrade. Changes are happening in many aspects: the structure of travel demand, the structure of tour product and the market format. The "Millennial Generation" is growing into the major source of Chinese outbound travellers. F.I.T., customized and themed tour products are more and more favoured by the market. The Workshop will share the following contents: new features, latest trends and tourist-generating regions of Chinese outbound tourism market; quality tourism and rebuilding the business chain under new policy/market environment; potentials of Chinese citizens visiting Europe and product transformation; effective China market Updated as of strategies for Central and Eastern European countries; how to develop the "WOW" tour product; how can tourism suppliers provide quality services to Chinese tourists; how can European tourism organizations/suppliers cooperate with Chinese outbound tour operators in the 2018 Sino-Europe Tourism Year.

Speakers (in alphabetical order by surname):

Wang Xinjun (王新軍), CEO, IVY Alliance Tourism Consulting (China)

Ge Yuqing (葛宇箐), Vice President, Tuniu.com (China)

Ricky Bai (白雪), Vice President, Beijing Global Tour (China)

Moderator: Wang Xinjun (王新軍), CEO, IVY Alliance Tourism Consulting (China)

10:30 AM - 11:30 AM

UNESCO SESSION

World Heritage & Regional Cooperation

For over 40 years, UNESCO has supported the protection of exceptional natural and cultural heritage sites around the world through the World Heritage Convention. Today there are more than 1,000 sites inscribed on the World Heritage List representing the incredible diversity of our planet and its people. World Heritage sites are some of the most awe-inspiring places in the world, and they create significant opportunities for tourism, local economic development and job creation. In turn, tourism can enhance the outstanding universal values of World Heritage by providing a high quality visitor experience while ensuring the sustainability and conservation of the site. Increasingly, World Heritage sites are seeing the value in forming both national and regional networks to create synergies, share experiences and collectively address management challenges. This session will address how transnational collaboration can facilitate the exchange of capacity and expertise and highlight the benefits of enhanced cooperation, communication and information exchange between stakeholders across the regions to promote and expand effective cooperation for World Heritage conservation and sustainable development.

Speakers (in alphabetical order by surname):

H.R.H. Prince Charles-Henri de Lobkowicz (Czech Republic)

Klara Novotna, Ambassador, Permanent Delegate of Slovakia to UNESCO (Slovak Republic)

Wang Ping (王平), Chairman, China Chamber of Tourism (China)

Wang Wenxue (汪文學), Vice Director, Guizhou Tourism Development Commission (China)

Moderator: Peter DeBrine, Senior Project Officer, Sustainable Tourism, UNESCO World Heritage Centre (France)

11:30 AM - 12:30PM

REGIONAL COLLABORATION - WORLD CITIES PERSPECTIVE (PRESENTED BY WTCF)

Building a Brighter Future for Cities through Collaboration

The world urbanization rate has exceeded 54%. UN’s Department of Economic and Social Affairs forecasts that by 2050, 66% of the world’s population is projected to be urban. WTCF’s report shows that cities have been playing a more and more important role in global social, economic and tourism development since they are the main destinations, tourist generators and innovation explorers. In the context of regional collaboration and sustainable development, cities are expected to contribute more through collaboration. In this session, panelists will speak on the topics of City Clusters and Tourism Development, the B&R Initiative and Cities’ Collaboration, Tourism Collaboration in the World Famous Bay Areas, and Cities’ Collaboration for Sustainable Tourism; and will address the following questions: What is the relationship between city cluster and tourism development? What are the mechanisms and best practices of tourism collaboration for different city clusters? How to diversify the channels of tourism collaborations among cities along B&R, particularly the pillar cities? What are the experiences of world famous bay areas in terms of tourism collaboration? What can cities learn from each other in terms of sustainable tourism?

Speakers (in alphabetical order by surname):

Li Yunpeng (李雲鵬), Director / Associate Professor, Tourism Internet Plus Institute, Capital University of Economics and Business (China)

Hila Oren, CEO, The Tel Aviv Foundation (Israel)

Aigars Smiltans, Director, MEET RĪGA (Latvia)

Dániel Szabó Ping, Marketing Manager, BFTK Budapest Festival and Tourism Centre (Hungary)

Masato Takamatsu (高松正人), Managing Director & Chief Research Officer, JTB Tourism Research & Consulting Co (Japan)

Moderator: Song Rui (宋瑞), Research Fellow, The National Academy of Economic Strategy, Chinese Academy of Social Sciences (China)

12:30 PM - 1:15 PM

GTEF 2017 CLOSING CEREMONY & 2018 PARTNER COUNTRY PRESENTATION

Macau Tower L4 Theatre

Concluding Remarks

Pansy Ho (何超瓊), Vice Chairman & Secretary-General, GTEF

Closing Remarks

Alexis Tam (譚俊榮), Secretary for Social Affairs & Culture, Macao SAR Government

GTEF 2018 Partner Country Presentation – European Union

Eric Philippart, Special Counselor for the 2018 EU China Tourism Year

2:00 PM - 4:00 PM

HIGHLIGHT TOUR OF MACAO HERITAGE SPONSORED BY MGTO (*PRE-REGISTRATION ONLY)