GLOBAL TOURISM ECONOMY FORUM MACAO 2017

OCTOBER 16-17, 2017: MACAO SAR, PEOPLE’S REPUBLIC OF CHINA


2017 AGENDA OVERVIEW

PROGRAM OVERVIEW

Regional Collaboration Towards a Better Future

In six short years, THE GLOBAL TOURISM ECONOMY FORUM (GTEF) has become a much-anticipated annual gathering for world leaders, tourism ministers, global CEOs and leading experts in travel and tourism. As the first forum to make the ground-breaking introduction of the “Belt and Road Initiative” in the context of international tourism, GTEF pioneers topics at the top of the public-private agenda. These include cross-border public and private collaboration, tourism as a driver of sustainable economic development, and the ever-changing consumer habits driving global travel. Chinese Premier Li Keqiang has cited GTEF as one of 19 key initiatives undertaken by the Macao SAR Government to enhance its economy, a major acknowledgement GTEF’s relevance and success. As the city moves towards becoming a World Centre of Tourism and Leisure, the Forum has played a key supporting role in diversifying and creating sustainable development of Macao’s economy. The Forum also aims to build global partnerships by capitalizing on face-to-face exchanges. Each year GTEF features one international country partner as well as one China provincial partner. GTEF has proven to be an effective platform for trade networking and business-matching that enables delegates from China and around the world to create future alliances and partnerships. All of this and more makes the GTEF the place for productive and future discussions on sustainable tourism.

    The Forum will convene around the following topics:

  • Embracing regional collaboration for collective growth
  • Promoting a shared vision through regional collaboration
  • Driving tourism economic growth through innovation and technology
  • The Greater Bay Area – visionary collaboration in the making
  • Building a brighter future for cities through collaboration
  • World heritage & regional cooperation
  • Consumption upgrade & market strategies
  • Asia tourism trends

SUNDAY, OCTOBER 15, 2017

12:00 PM - 6:00 PM

DELEGATE REGISTRATION

Macau Tower L3

MONDAY, OCTOBER 16, 2017

9:00 AM - 6:00 PM

GTEF EXHIBITION & BUSINESS MATCHING (*BY INVITATION ONLY)

Macau Tower L4 Grand Hall 1-2
10:00 AM - 1:30 PM

CEEC & CHINA BUSINESS MATCHING SPECIAL SESSION

Macau Tower L4 Grand Hall 1-2
10:30 AM - 11:50 AM

GTEF 2017 OPENING CEREMONY

(Guests seated by 10:15 am)
Grand Hyatt Macau, Grand Ballroom
Conducted in English, Mandarin, Cantonese
SI: English, Mandarin, Cantonese, Portuguese

GTEF Setting the Scene Video

Welcome Speeches

Ho Hau Wah, Vice Chairman of the National Committee of the Chinese People's Political Consultative Conference; Forum Chairman of Global Tourism Economy Forum

Alexis Tam Chon Weng (譚俊榮), Secretary for Social Affairs & Culture of the Macao SAR Government; Executive Chairman of Global Tourism Economy Forum

Keynote Speech

Taleb Rifai, Secretary-General of World Tourism Organization

Li Shihong (李世宏), Vice Chairman of China National Tourism Administration

Fan Youshan (樊友山), Vice Chairman of All-China Federation of Industry & Commerce (ACFIC); Vice Chairman of All-China General Chamber of Industry & Commerce

Kick-off Ceremony & Group Photo Session

Congratulatory Messages

István Íjgyártó, Minister of State for Cultural and Science Diplomacy, Ministry of Foreign Affairs and Trade of Hungary

Lu YongZheng (盧雍政), Vice Governor of Guizhou Province

Gerald Lawless, Chairman of World Travel and Tourism Council

Sarah Mathews, Chairperson of Pacific Asia Travel Association

11:50 PM - 12:10 PM

KEYNOTE

Grand Hyatt Macau, Grand Ballroom

He Yafei (何亞非), Secretary General of International Mountain Tourism Alliance (IMTA); Former Deputy Minister of the Overseas Chinese Affairs Office of the State Council; Former Deputy Minister of the Ministry of Foreign Affairs of the People’s Republic of China

12:30 PM - 1:45 PM

2017 FEATURED CHINESE PROVINCE - GUIZHOU
“FASCINATING GUIZHOU – A HEAVEN OF MYRIAD MOUNTAINS” PRESENTATION LUNCH (*BY INVITATION ONLY)

Grand Hyatt Macau, Junior Ballroom
12:00 PM - 2:30 PM

SHUTTLE TRANSPORTATION FROM GRAND HYATT TO MACAU TOWER

1:30 PM - 2:30 PM

DELEGATE BUFFET LUNCH

Café 360, Macau Tower L60
2:15 PM - 2:25 PM

CEEC EXHIBITION AND GUIZHOU PHOTO EXHIBITION TOUR

Macau Tower L4
2:30 PM - 3:00 PM

SPECIAL KEYNOTE - A JOURNEY WELL-TRAVELED

Macau Tower L3 Banquet Hall 6-7-8

Keynote Speaker: Taleb Rifai, Secretary-General of World Tourism Organization (UNWTO)

Speakers (in alphabetical order by surname):

H.R.H. Princess Dana Firas, President of the Board of Petra National Trust

Gloria Guevara Manzo, President and Chief Executive Officer of World Travel and Tourism Council (WTTC)

Mario Hardy, Chief Executive Officer of Pacific Asia Travel Association

Pansy Ho (何超瓊), Vice Chairman and Secretary-General of Global Tourism Economy Forum; Group Executive Chairman and Managing Director of Shun Tak Holdings Ltd.

Gerald Lawless, Chairman of World Travel and Tourism Council (WTTC)

H.R.H. Shaikha Mai Bint Mohammed Al Khalifa, President of Bahrain Authority for Culture and Antiquities

Moderator: Michael Frenzel, Chairman Emeritus of TUI Group

3:00 PM - 4:00 PM

2017 PARTNER COUNTRY SESSIONS -
SPECTACULAR, FUN AND PRIZES – CEENTER: CENTRAL AND EASTERN EUROPE

Macau Tower L3 Banquet Hall 6-7-8
4:00 PM - 4:30 PM

NETWORKING RECEPTION ORGANISED BY MACAO TRADE AND INVESTMENT PROMOTION INSTITUTE (IPIM)

Macau Tower L4 Grand Hall 1-2
4:00 PM - 4:30 PM

16+1 CENTRAL AND EASTERN EUROPE TOURISM EXCHANGE WITH CHINA (*BY INVITATION ONLY)

Macau Tower L4 Grand Hall 3
4:30 PM - 6:00 PM

FACE TO FACE, MINISTERS AND PRIVATE SECTOR CEOS (IN COLLABORATION WITH UNWTO)

Macau Tower L3 Banquet Hall 6-7-8

Embracing Regional Collaboration for Collective Growth

The global exchange of people and ideas continues to be driven by strong proponents of free trade and cross-border cooperation. China’s Belt and Road Initiative has been a prominent champion of such policies, creating a number of collaborative economic frameworks such as the “16+1” with the Central and Eastern European Countries. These frameworks will serve as the foundations of future regional alliances, of which cooperation in the travel economy will become a prominent topic.

In this session, international leaders from both the public and private sectors will discuss how regional and trans-regional collaboration can create positive developments that expand beyond geographic regions. What constitutes the scope of cooperation for these partnerships in the travel economy? When it comes to building a travel economy, what forms of cross-border collaboration are most viable? What formats of public-private partnership create the best long-term results? How can governments create incentive for the private sector to promote sustainable growth? How can individual countries and markets benefit from regional alliances?

Lead Speaker: Taleb Rifai, Secretary-General of World Tourism Organization

Ministerial speakers (in alphabetical order by country and region):

Mirko Šarović, Minister of Foreign Trade and Economic Relations of Bosnia and Herzegovina

Milko Teofilov, Deputy Minister of Tourism of the Republic of Bulgaria

Thong Khon, Minister of Tourism of the Kingdom of Cambodia

Li Shihong (李世宏), Vice Chairman of China National Tourism Administration

Frano Matušić, State Secretary of the Ministry of Tourism of the Republic of Croatia

István Íjgyártó, Minister of State for Cultural and Science Diplomacy, Ministry of Foreign Affairs and Trade of Hungary

Juris Stinka, State Secretary of the Ministry of Economics of the Republic of Latvia

Siew Ka Wei (蕭家偉), Chairman of Tourism Malaysia

Cristina Ionela Tărteață, Deputy Minister, Ministry of Tourism of Romania

Renata Pindzo, Deputy Minister of Trade, Tourism & Telecommunications of the Republic of Serbia

Private sector speakers (in alphabetical order by surname):

Vicenco Blagaic, Chairman and Chief Executive Officer of Dubrovnik Pearl

Bohuš Hlavatý, Chairman of the Board of Directors and Chief Executive Officer of Tatry Mountain Resorts

Péter Jávorkai, International Councillor for Hungary of Skål International and Member of Premium Incoming DMC

Jost Lammers, Chief Executive Officer of Budapest Airport

Rafal Milczarski, Chief Executive Officer and President of the Management Board of LOT Polish Airlines

Representative of HNA Tourism Group Co., Ltd. (TBC)

Moderator: Anita Mendiratta, Founder and Managing Director of CACHET CONSULTING; Special Advisor to the Secretary-General of UNWTO

6:00 PM - 6:30 PM

SHUTTLE TRANSPORTATION FROM MACAU TOWER TO WYNN PALACE

6:30 PM - 8:30 PM

WELCOME DINNER HOSTED BY MACAO SAR GOVERNMENT (* BY INVITATION ONLY)

Wynn Palace, Ballroom
8:30 PM

END OF DAY 1

TUESDAY, OCTOBER 17, 2017

9:00 AM - 12:30 PM

GTEF EXHIBITION & BUSINESS MATCHING

Macau Tower L4 Grand Hall 1-2

PANEL SESSIONS

Macau Tower L3 Banquet Hall 6-7-8
Choice of Panel Sessions
9:25 AM- 9:30 AM

SETTING THE SCENE VIDEO

9:30 AM - 9:38 AM

PRESENTATION OF UNWTO/GTERC JOINT RESEARCH PROJECT

Macau Tower L4 Theatre

Asia Tourism Trends 2017

Asia and the Pacific, the world’s largest region by population, continues to lead tourism development. In this joint World Tourism Organization and Global Tourism Economy Research Centre report, UNWTO representative will present tourism trends and outlook of the region; showcase how technology is driving revolutionary changes in the tourism industry; highlight the importance of regional collaboration, an integral element of the celebration of the UN 2017 International Year of Sustainable Tourism for Development; and identify UNWTO’s key tourism agendas in the region.

Speaker: Xu Jing (徐京), Executive Secretary and Regional Director for Asia and the Pacific, World Tourism Organization

9:40 AM - 10:10 AM

REGIONAL COLLABORATION – PERSPECTIVE FROM THE ALLIANCES (SUPPORTED BY PATA)

Promoting a Shared Vision through Regional Collaboration

Sharing the common goal of promoting their distinct region as a single tourism destination, 3 very special alliances continue to be the driving forces in regional collaboration. Experts will shed lights on the historic context in which these alliances were created. What is the impact of these alliances on their regional tourism economy? How do they leverage common history and culture to share one story with global audiences? How do they balance pursuit of increased connectivity, improved competitiveness and greater sense of community with the need to create sustainable tourism models?

Speakers (in alphabetical order by surname):

Imtiaz Muqbil, Executive Director, Travel Impact Newswire

Frantisek Reismuller, Marketing Project Manager / China Specialist of European Travel Commission

Javier Ruescas, Programme Officer, Statistics, Trends and Policy Programme of World Tourism Organization

Jens Thraenhart, Executive Director of Mekong Tourism Coordinating Office

Moderator: Mario Hardy, Chief Executive Officer of Pacific Asia Travel Association

INNOVATION AND TECHNOLOGY (SUPPORTED BY PATA)

Driving Tourism Economic Growth through Innovation and Technology

The ever-growing number of tourists who travel within and across their regions and internationally shows the dynamics of the tourism economy. In this session, industry leaders will discuss how they drive economic growth through innovation and/or technology. What are the economic or social trends that have the most impact on their businesses? How do they capitalize on these trends to create innovation and technology solutions to meet travelers’ wants and needs and enhance travelers’ pre-trip, on-the-ground and post-trip experiences? Are they changing travel behaviors or are travelers changing their business models?

Speakers (in alphabetical order by surname):

Chen Shan (陳閃), Vice Chairman of Shanghai General Chamber of Commerce; President of Zhonglu Co., Ltd.

Chen Zhenyu (諶振宇), Chief Executive Officer of Qunar.com

Witman Hung (洪為民), Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority

Li Xiomei (李小梅), Chairman and General Manager of Mekong Tourism Co., Ltd.

Shen Zhiqiang (申志強), Chief Executive Officer of Mayi.com

József Szigetvári, Managing Director of Szallas.hu

Wang Junhao (王均豪), Chairman of China Agriculture Industry Chamber of Commerce; Vice Chairman and President of JuneYao Group

Moderator: Sarah Mathews, Chairperson of Pacific Asia Travel Association

11:30 AM - 12:30 PM

REGIONAL COLLABORATION – CHINA PERSPECTIVE (IN PARTNERSHIP WITH CHINA DAILY & SPONSORED BY BNP PARIBAS PRIVATE WEALTH MANAGEMENT)

The Greater Bay Area – Visionary Collaboration in the Making

The latest statistics show that the Greater Bay Area – which takes in Guangdong province with its 9 cities, Hong Kong and Macao – received a total of more than 400 million tourists and tourism revenue of more than 1 trillion yuan ($153 billion) in 2016. Hong Kong and Macao remained the top destinations for mainland tourists, comprising 58 percent of the 122 million outbound travelers. Together with the central government’s plan for the development of a city cluster in the Guangdong-Hong Kong-Macao Greater Bay Area, led by Chinese Premier Li Keqiang, the plan is expected to elevate regional development and economic growth efficiency in the hub as a whole, while giving full play to the distinctive strengths of the region.

In this session, government officials and academics will share their outlook on the Greater Bay Area, which covers 5 percent of the country’s population but created 13 percent of the nation’s GDP in 2016. What are the policies that drive this ambitious regional collaboration initiative? What role will the Greater Bay Area play in this region’s tourism economy and in the global tourism economic supply chain? How can the Greater Bay Area’s tourism industry benefit from this regional collaboration?

Keynote Speaker: Bao Jigang (保繼剛), Director, Monitoring Centre for UNWTO Sustainable Tourism Observatories

Speakers (in alphabetical order by surname):

Cathy Chu (朱曼鈴), Commissioner for Tourism of the Government of the Hong Kong Special Administrative Region

Maria Helena de Senna Fernandes (文綺華), Director of Macao Government Tourism Office

Jia Yucheng (賈玉成), Deputy Director of Planning and Finance Department of China National Tourism Administration

Sio Chi Wai (蕭志偉), President of Macao Development Strategy Research Center

Song Haiyan (宋海岩), Associate Dean and Chair Professor; Mr and Mrs Chan Chak Fu Professor in International Tourism, School of Hotel and Tourism Management, The Hong Kong Polytechnic University

Zeng Yingru (曾穎如), Director General of Tourism Administration of Guangdong Province

Moderator: Wen Zhongduo (文綜鐸), Deputy Editor-in-Chief of China Daily Asia Pacific

CONCURRENT SESSIONS & WORKSHOPS

Macau Tower L4 Grand Hall 3
Choice of Concurrent Sessions
8:55 AM- 9:00 AM

SETTING THE SCENE VIDEO

9:00 AM - 10:30 AM

CHINA OUTBOUND TOURISM WORKSHOP – EUROPE SPECIAL (ORGANISED BY IVY ALLIANCE & SPONSORED BY UBS)

Consumption Upgrade & Market Strategies

After 20 years' high-speed growth, Chinese Outbound Tourism has entered the new phase of transformation and upgrade. Changes are happening in many aspects: the structure of travel demand, the structure of tour product and the market format. The "Millennial Generation" is growing into the major source of Chinese outbound travellers. F.I.T., customized and themed tour products are more and more favoured by the market. The Workshop will share the following contents: new features, latest trends and tourist-generating regions of Chinese outbound tourism market; quality tourism and rebuilding the business chain under new policy/market environment; potentials of Chinese citizens visiting Europe and product transformation; effective China market Updated as of strategies for Central and Eastern European countries; how to develop the "WOW" tour product; how can tourism suppliers provide quality services to Chinese tourists; how can European tourism organizations/suppliers cooperate with Chinese outbound tour operators in the 2018 Sino-Europe Tourism Year.

Part 1 - Presentation Speakers:

Wang Xinjun (王新軍), Chief Executive Officer of Ivy Alliance Tourism Consulting

Topic: Chinese Outbound Tourism - Consumption Upgrade & Market Solutions

Ge Yuqing (葛宇箐), Vice President of Tuniu.com

Topic: Big Data Analysis on Chinese Outbound Tourists to Europe

Bai Xue (白雪), Executive Vice General Manager of Beijing Global Tour International Travel Service

Topic: Chinese Tourists to Central & Eastern Europe: Present & Future

Part 2 – Panel Discussion Speakers (in alphabetical order by surname):

Bai Xue (白雪), Executive Vice General Manager of Beijing Global Tour International Travel Service

Emese Boros, Ministerial Commissioner for International Tourism Relations, Ministry of Foreign Affairs and Trade of Hungary

Ge Yuqing (葛宇箐), Vice President of Tuniu.com

Marija Labović, Chief Executive Officer of National Tourism Organisation of Serbia

Xu Danping (許旦萍), General Manager of Zhejiang China Travel Service Group Co., Ltd

Moderator: Wang Xinjun (王新軍), Chief Executive Officer of Ivy Alliance Tourism Consulting

10:30 AM - 11:30 AM

WORLD HERITAGE & REGIONAL COOPERATION (IN COLLABORATION WITH UNESCO)

For over 40 years, UNESCO has supported the protection of exceptional natural and cultural heritage sites around the world through the World Heritage Convention. Today there are more than 1,000 sites inscribed on the World Heritage List representing the incredible diversity of our planet and its people. World Heritage sites are some of the most awe-inspiring places in the world, and they create significant opportunities for tourism, local economic development and job creation. In turn, tourism can enhance the outstanding universal values of World Heritage by providing a high quality visitor experience while ensuring the sustainability and conservation of the site. Increasingly, World Heritage sites are seeing the value in forming both national and regional networks to create synergies, share experiences and collectively address management challenges. This session will address how transnational collaboration can facilitate the exchange of capacity and expertise and highlight the benefits of enhanced cooperation, communication and information exchange between stakeholders across the regions to promote and expand effective cooperation for World Heritage conservation and sustainable development.

Keynote Speaker: H.R.H. Princess Dana Firas, President of the Board of Petra National Trust

Speakers (in alphabetical order by surname):

H.S.H. Prince Charles-Henri de Lobkowicz

Klara Novotna, Ambassador, Permanent Delegate of Slovakia to UNESCO

Wang Ping (王平), Chairman of China Chamber of Tourism

Wang Wenxue (汪文學), Deputy Director of Guizhou Tourism Development Commission

Moderator: Peter DeBrine, Senior Project Officer, Sustainable Tourism, UNESCO World Heritage Centre

11:30 AM - 12:30PM

REGIONAL COLLABORATION - WORLD CITIES PERSPECTIVE (PRESENTED BY WTCF)

Building a Brighter Future for Cities through Collaboration

The world urbanization rate has exceeded 54%. UN’s Department of Economic and Social Affairs forecasts that by 2050, 66% of the world’s population is projected to be urban. WTCF’s report shows that cities have been playing a more and more important role in global social, economic and tourism development since they are the main destinations, tourist generators and innovation explorers. In the context of regional collaboration and sustainable development, cities are expected to contribute more through collaboration. In this session, panelists will speak on the topics of City Clusters and Tourism Development, the B&R Initiative and Cities’ Collaboration, Tourism Collaboration in the World Famous Bay Areas, and Cities’ Collaboration for Sustainable Tourism; and will address the following questions: What is the relationship between city cluster and tourism development? What are the mechanisms and best practices of tourism collaboration for different city clusters? How to diversify the channels of tourism collaborations among cities along B&R, particularly the pillar cities? What are the experiences of world famous bay areas in terms of tourism collaboration? What can cities learn from each other in terms of sustainable tourism?

Keynote Speaker:

Yan Han (嚴晗), Deputy Secretary General of World Tourism Cities Federation (WTCF)

Song Rui (宋瑞), Director of the Tourism Research Center of Chinese Academy of Social Science

Speakers (in alphabetical order by surname):

Li Yunpeng (李雲鵬), Associate Professor of Tourism Management at the College of Business Administration and Director of Internet Plus Institute, Capital University of Economics and Business

Hila Oren, Chief Executive Officer of the Tel Aviv Foundation

Aigars Smiltans, Director of MEET RĪGA

Dániel Szabó, Market Manager of Budapest Festival and Tourism Centre (BFTK)

Masato Takamatsu (高松正人), Managing Director and Chief Research Officer of JTB Tourism Research & Consulting Co.

Moderator: Song Rui (宋瑞), Director of the Tourism Research Center of Chinese Academy of Social Science

12:30 PM - 1:15 PM

GTEF 2017 CLOSING CEREMONY & 2018 PARTNER COUNTRY PRESENTATION

Macau Tower L3 Banquet Hall 6-7-8

Concluding Remarks

Pansy Ho (何超瓊), Vice Chairman & Secretary-General, GTEF

GTEF 2018 Partner Region Presentation – European Union

Alessandro Paolicchi, First Counsellor, Head of Trade Section, European Union Office to Hong Kong and Macao

Closing Remarks

Alexis Tam Chon Weng (譚俊榮), Secretary for Social Affairs & Culture of the Macao SAR Government; Executive Chairman of Global Tourism Economy Forum

1:30 PM - 2:00 PM

CEECS MEDIA BRIEFING

Macau Tower L4 Grand Hall 3
1:30 PM - 3:00 PM

CEECS INDUSTRY PRESENTATION
(LIGHT LUNCH WILL BE SERVED)

Macau Tower L4 Grand Hall 1-2

1:30 PM – 2:00 PM

Connie Lio, Group Sales Manager, Greater China of Finnair

Topic: Finnair TODAY

2:00 PM – 2:30 PM

Sven Lõokene, Director of Reisiekspert

Topic: Estonia - The Undiscovered Pearl on the Baltic Sea

2:30 PM – 3:00 PM

Yanko Krastev, General Manager of Castle of Ravadinovo

Topic: Fairy Tale Castle - Tourist attraction complex

3:00 PM - 5:00 PM

HIGHLIGHT TOUR OF MACAO HERITAGE SPONSORED BY MGTO (*PRE-REGISTRATION ONLY)